If you’re on the hunt for some new electro-pop talent today, you won’t find anyone much better than North Carolina-based artist Natalie Carr.
Inspired by the likes of Tove Lo, Dua Lipa, Lauv and Rihanna, Carr fuses R&B with pop to create songs which are not only infectiously catchy, but also carry meaningful lyrics.
“I wrote ‘Wasted Potential’ about no longer caring about living up to society’s expectations through the lens of a dysfunctional relationship. In the hook I write, ‘we’ll always be broke and we’ll always be late, I’m a piece of s*** without a 401k.’ It’s a playful take on making people upset whose opinions probably shouldn’t matter in the first place (i.e. people you knew ten years ago, your ex-boyfriend’s mom, etc.). I’ve had an unconventional life and path and one of the things I’ve always believed is that you’ll never have the time back to take risks and chances. This song is my ‘don’t play it safe’ anthem. I want people in their twenties to hear this song and feel validated if they don’t have their s*** together.”
Supported by industry heavyweights including MTV, Spotify and Billboard, Carr looks set to become one of the most promising rising starlets from the US this year.
🎵 Discover more new music on the Ones To Watch Playlist