Guessing the next big thing becomes a science

No new bands in this post but I just read up on this very cool article about scientists at Emory University predicting future hits through brain responses. I always thought there was a weird geeky way of working out what determines a song to be a hit or not:

The researchers usually could tell from the strength of brain activity alone which songs would later sell at least 20,000 copies, as tabulated by the Nielsen Company. Generally, 1 in 10 recordings turns a profit, but five songs in their neural top 10 sold more than 50,000 copies each. However, three songs that were not among the top 10 eventually became gold records, selling more than 500,000 copies.

Read up on the full article here.

London

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