Interview: Quickfire with Bahjat

Bahjat is pioneering the Arabic pop movement with a border-defying sound, blending his Middle Eastern roots with a modern Western edge.

Making music like this is not easy. Sometimes it can come across as cliché, but when it’s done right, then it’s a blissful sonic experience. Bahjat leads the way in this style of sound.

Born in Libya before migrating to Malta, this artist’s work has been listened to over 200 million times, and his work has picked up more than 500 million social media views, even winning TikTok’s Music Creator of the Year award.

Today is a special day for Bahjat as he releases his new EP, ‘A-POP’. Across its six songs, this record treats listeners to a perfected production that touches on all our emotions.

The EP starts with a beautifully stripped-back acoustic version of ‘Hometown Smile’, the song that propelled Bahjat into the mainstream, after which we are treated to ‘Ethereal’, a track with cinematic tones that feel epic but also mysterious.

‘Mama, I’m on TV’, the EP’s lead single, is a powerful and brutally honest pop anthem that centres around Bahjat’s struggles with being scrutinised in the public eye, while ‘Loco’ playfully flirts between Arabic and Spanish influences.

‘Maybe I’m the Villain’ is a classic song of self-awareness and leads to the last track on the EP, ‘Ma Maa Salama’, which gives us a heady dose of that classic (and brilliant) Max Martin sound from the early ’00s. 

The record is a testament to Bahjat’s relentless quest for creating finessed pop songs that the whole world can find some joy and connection with.

To celebrate its release, we had the chance to ask Bahjat some quickfire questions to learn more about this hugely talented musician.

You’ve gone from teaching yourself keyboard in Tripoli and being a refugee in Malta to meeting Max Martin in Sweden. What is the single most important lesson those shifts taught you about resilience?

I’d say the single most important lesson I’ve learnt facing all those shifts is to believe in myself and my ability to come out on the other side no matter where life takes me.

I don’t think people realize the power you have when you believe that you deserve to do great things in life. From becoming a refugee, to losing 264 pounds, to building my music career by myself – the one constant was me believing that I could do it, showing up for myself, and putting in the work.

You’ve pioneered ‘A-POP’ to bridge the Middle East and the West; how do you balance staying true to your Arabic soul while aiming for a global pop sound?

What’s really cool about A-POP is that it’s a manifestation of that balance process. I grew up listening to ‘ABBA Gold’, Michael Jackson’s ‘Thriller’ (thanks to my mom), whilst also listening to Arabic hits on the radio. So, when I began writing music, this fusion of musical elements is what naturally came to me. My love for global pop music never came from a strategic place of ‘I want to succeed in music, so I’ll make pop’. I think as artists our main job is to protect the curious inner-child in us, so I always just try to stay true to that excitement and see where it takes me, without holding on too rigidly to definitions.

‘Mama, I’m on TV’ tackles the backlash you faced for being too vulnerable with your work. Why was it vital for you to confront cancel culture through music rather than staying silent?

As someone who writes songs to process their feelings, I honestly can’t see a scenario where I wouldn’t have felt the need to say something about this. I felt it was important to document this for the future generations of artists. Being an artist is almost like being a fictional character, where people feel like they can build you up and tear you down based on how they feel momentarily, and then just move on with their lives onto the next thing. For us artists, it feels like it’s the end of everything, and it often starts a downward spiral that’s difficult to get out of creatively and mentally. So, I feel that it’s important for artists to know that, unfortunately, it’s a part of the job, and you should never let it stop you from moving forward and making the art you wanna make. It was equally important to show the audience that it’s not just fun and games for us on the other side, like it is for them. Words stick, and words have magnitude.

Your new project, ‘A-POP’, features an acoustic reimagining of ‘Hometown Smile’. How does it feel to revisit the song that started it all now that you’ve reached over 150 million streams?

It was amazing to work on the acoustic version because that’s actually the original form of the song! I wrote it in 15 minutes on my guitar back in 2017 and I never would have expected it to become a part of millions of people’s lives. I also sing the song in this same style on all my livestreams on social media. So, it felt like a full-circle moment to finally capture it in a recorded format – after many requests from my fans, the bahjatroops, to release an acoustic version. I worked on it with my co-producer Howard Keith Debono, who’s also my main collaborator for my upcoming debut album. We had a lot of fun putting it together. Fun fact: it’s actually me playing guitar on the acoustic version! That was cool to do.

As a TikTok Music Creator of the Year and a leading independent artist, what is the ultimate boundary you hope to break next for Arab creators on the world stage?

For me, A-POP is more than my ‘global Pop with an Arabic soul’ musical style, it’s a manifestation of what I call the ‘awkward middle,’ the space where I constantly find myself. Throughout my life, I’ve never fit in no matter how hard I tried. I grew up on the internet and wasn’t ‘Arab enough’ as a kid, but too Arab to blend in when I moved abroad. I was too fat compared to other kids, but after losing 264 pounds, my loose skin made me ‘too weird’ to be considered normal. I was ‘too feminine’ to hang out with the boys, yet a boy who shouldn’t hang out with the girls. My music was ‘too English’ to be considered part of Arab Pop, but ‘too Arabic’ to be global pop. A-POP is my declaration that this ‘awkward middle’ not only exists, but it deserves to exist. It’s for anyone who feels pressured to dilute themselves to be accepted.

The boundary I hope to break for Arab creators on the world stage is the pressure to conform – to show the world that authenticity, complexity, and hybridity are strengths, not limitations.

Bahjat | Ones To Watch Playlist

Lykke Li – Lucky Again

Photo / Chloé Le Drezen

“To me it’s samsara in a song. The wheel of life; winning, losing, living, dying. Having had something and praying you’ll have it again.Whether it’s sex, money, vitality, love. I always said I wanted the Vivaldi song at my wedding or funeral but I think this is giving more revenge heist energy.”

Lifted from the upcoming album ‘THE AFTERPARTY’, out on the 8th May via Virgin Records.

Lykke Li | Nordic Sound Playlist

Lykke Li Live Dates 2026

  • 10th April – Coachella Music Festival – Indio, CA
  • 17th April – Coachella Music Festival – Indio, CA
  • 22nd May – Vivo Rio – Rio de Janeiro
  • 24th May – Parque Ibirapuera – São Paulo
  • 19th June – Metronome Festival, Prague
  • 5th July – Finsbury Park – London^
  • 10th July – Pohoda Festival – Slovakia (Headline)
  • 19th September – Palacio de los Deportes – Mexico City, MX*

* w/Robyn / ^Wolf Alice

Cruz Beckham – for your love

It’s hard not to like Cruz Beckham’s music. This artist has a flair for writing songs that have a quintessentially British sound. A hybrid of melodic pop and fuzzy rock, with some added playfulness.

New single ‘for your love’ is one of our favourite releases of the week, and we’re sure you’ll be just as charmed by it when you press play.

“I love this song. It’s been so fun to play live over the last couple of months. It was the first track I properly finished with Justin and Lewis, who are total legends at what they do, and we all walked away knowing this had really laid the foundations for everything else we’ve created together. For me, it’s all about love and being fearless in that love, but I hope everyone can interpret it in their own way and find their own meaning to it.”

You can catch Cruz on tour across the UK and Europe soon – tickets available here.

Cruz Beckham | Ones To Watch Playlist


FLOSS – Wasteland

Photo / Nikos Karpouzis

With her unique and unashamedly bold approach to electronic pop, Berlin’s FLOSS has become a name to watch. This rising talent recently gained a tonne of traction after releasing an EP called ‘ANGRY B!TCH RAVE’ and continues to build momentum with her new single, ‘Wasteland’.

The song treats us to an energising and hypnotic mix of hyperpop and techno-pop. It’s a fearless and experimental production that commands you to listen, and frankly, we’re obsessed.

FLOSS’s music has gained support from outlets as respected as Vogue and Berliner Zeitung. She’s also played the iconic stages of the Reeperbahn and Lollapalooza festivals and supported Sophie Ellis-Bextor on tour.

FLOSS | Ones To Watch Playlist

New Music: 9EN

We’ve got a very promising newcomer to share with you today, going by the name of 9EN (GEN). With a flair for fusing the past with the future, this talent creates sounds that are in a lane of their own.

‘Roots’ is a perfect introduction. The track makes use of a traditional instrument called the kobyz, and layers its distinctive sound over a hypnotic electronic beat.

“This song blends the ancient and the future, centered around the kobyz, a sacred instrument once used in spiritual rituals. Lyrically, it reflects nature’s cycles – winter giving way to spring, renewal, and the flow of life.”

While we still don’t know much about this 9EN, we’re quite sure that their style of work will resonate with a huge audience. An exciting talent to keep on your radars!

9EN | Ones To Watch Playlist

club hearts – NEPTUNE

Can you ever get enough of club hearts? Not for us, at least. This LA-based artist returns with a new single that is as intriguing as it is charming.

At its core, ‘NEPTUNE’ is a dark-pop song with hints of synth. It’s dramatic, almost sinister, but also quirky. And it’s that unexpected style of production that makes us love this musician’s work so much.

“‘NEPTUNE’ is built on a dangerous contradiction: the willingness to suffer through devastating lows for one brief, shining moment of transcendence.”

club hearts continues to win fans across the globe, and has so far amassed more than half a million career streams on Spotify.

club hearts | Ones To Watch Playlist

willoh – FASHION

Rising experimental artist willoh returns with a brilliant new single today, called ‘FASHION’.

As we’ve come to expect from this Missouri-based musician, the track treats us to a style of sound that is unlike anything else. The production is full of surprising twists, bouncing from soft indie-pop verses to raw and abrasive rock choruses.

“‘FASHION’ felt like nothing real was tangible at the time I was recording this. Like there was a constant feeling that anything good was fake.”

willoh currently commands more than 23k monthly listeners on Spotify, and has amassed hundreds of thousands of streams on the platform from previous releases. She has also picked up praise from notable tastemakers like EARMILK and SPIN.

willoh | Ones To Watch Playlist

Celine Cairo – Cycles

Photo / Hessel Stuut

Dutch artist Celine Cairo has firmly established herself as one of the leading figures in the Netherlands’ indie music scene. With more than 45 million career streams to date, Cairo’s work clearly resonates with a huge number of listeners across the globe.

The acclaimed singer and songwriter returns today with a sublime new single called ‘Cycles’. The song showcases a dark and atmospheric production that thoughtfully balances indie with elements of pop, trip-hop and folk. Lyrically, the track centres around themes of life and death and our relationship with nature.

A new album is scheduled for release this June, but in the meantime be sure to explore more of Cairo’s music on Spotify here.

Celine Cairo | Ones To Watch Playlist

New Music: Phoebe Isobel

Photo / Jonas Forsberg

We’re big champions of emerging Swedish talent, so we’re very excited to be sharing with you a newcomer who goes by the name of Phoebe Isobel.

Based in Stockholm, Phoebe is not only an aspiring pop artist, but she’s also a producer, songwriter, DJ… and classically trained opera singer.

Today is a big day for Phoebe, as she releases her debut EP ‘Bully’, from which ‘Clairvoyant’ is lifted. The sound is mysterious, distinct, and dark and offers a fresh perspective on the electro pop genre. Yet, despite its sonic character, the song’s lyrics encourage us to let go of the toxicity that surrounds us – and to aspire to better lives.

“Dreaming’s not naive, so what’s your vision?”

Make sure you check out the rest of the EP here, and if you’re based in Stockholm, then you can catch Phoebe performing at Spy Bar on the 19th of February.

Phoebe Isobel | Ones To Watch Playlist | Nordic Sound Playlist

Hayden Everett – Killer Whale

We’ve followed Hayden Everett’s career from as early as 2019, and we’re so glad to see that he’s still creating gorgeous records that are some of the finest in American indie-folk.

Introspective new single ‘Killer Whale’ reveals us to Hayden at his most vulnerable and is taken from his upcoming ‘So The Sun Can Pour‘ album, of which he says:

“Summer needs winter. Joy needs sorrow. Day needs night. When love is real, grief is simply the proportional result of how deeply we cared – and somehow, the love is always worth it. The alternative is stagnance and apathy. So let it rain so the sun can pour.”

Hayden’s music has achieved acclaim from the likes of Wonderland and FAULT magazines, as well as tastemakers as notable as Earmilk andOnes To Watch. The album ‘So The Sun Can Pour’ is set for release on the 17th April.

Hayden Everett | Ones To Watch Playlist

MIIA – Wonder Why

Fans of melancholic Scandinavian music will appreciate MIIA’s latest single, ‘Wonder Why’.

The song tells of the sadness that comes with not being able to be with someone you love. It’s a type of heartache that many of us have experienced at some point, and with this song, MIIA presents it in a beautifully moving way.

“‘Wonder Why’ tells the story about meeting someone you instantly connect with, and the quiet heartache of knowing that you can’t stay in each others lives…”

The production fuses dark, dreamy pop with subtle hints of trip-hop, creating a soundscape that is really quite mesmerising to experience, and showcases MIIA’s continuous musical evolution.

MIIA | Ones To Watch Playlist | Nordic Sound Playlist

sad alex + Grayson Foster – Eyes First

It wouldn’t be a proper Friday at Alfitude without sharing a bop for the weekend ahead, and this time it’s from LA’s sad alex and her new collaboration with Grayson Foster.

‘Eyes First’ is pop at its best. It’s a simple love song with a catchy melody that will stick in your minds all day.

Alongside the music that sad alex releases under her own name, she is also a seasoned songwriter who has written for the likes of Kelly Rowland and Jordin Sparks.

sad alex | Grayson Foster | Ones To Watch Playlist

Worricka – You

Worricka is a talent who deserves all the acclaim he gets. Supported by outlets as influential as The Guardian, Wonderland Magazine, and BBC Radio 1, this artist’s dedication to creating future-forward soul music is both recognised and praised.

Following on from a recent collaboration with pop icon Boy George (who has praised Worricka as a ‘Jazz Goddess’), the artist returns with a bold new single called ‘You’. The track’s production blends soulful tones with a raw, indie twist that is very compelling to experience.

“The song’s lyrics are flickering between the moments of pain that can cause you, to then switching and basking in that amazing, warm and drugged-up feeling it can give you. This is completely autobiographical and is about my last heartbreak. Singing and songwriting are mystical to me. Music, I find to be the most pliable art form as it can accompany you in almost every part of your life. It can accentuate the beautiful moments, help you through heartbreak and pull you out of despair.”

Worricka’s songs have amassed more than 150k streams on Spotify so far. Check out his previous releases here.

Worricka | Ones To Watch Playlist

Troy Javelona – WHAT’S A GUY GOTTA DO

British-Filipino artist Troy Javelona returns with one of our favourite songs of the week, called ‘WHAT’S A GUY GOTTA DO’.

The track was recorded between Troy’s bedroom and a professional London studio, giving it a distinctive feel that is somehow both ‘DIY’ and polished. This adds to the raw emotion that the lyrics deliver, of which Troy explains:

“When my girlfriend and I broke up we lived a couple doors down from each other, so some of the lyrics touch upon that. I poured my guts into that song.”

Since last featuring Troy on Alfitude back in 2023, he’s gone on to build a huge global fanbase, amassing more than 30 million career streams and commanding more than 589k monthly listeners on Spotify.

Troy Javelona | Ones To Watch Playlist

Malaki – Saoirse

Irish hip hop artist Malaki is no stranger to these pages. This acclaimed talent has won the hearts of fans and critics alike in recent years, and the quality of his work never fails to impress.

New single ‘Saoirse’ (a popular girl’s name in Ireland that translates to ‘freedom’) was produced by mixing engineer John Foyle, who is also known for his collaborations with the likes of Kali Uchis, Gorillaz, Mark Ronson, and FKA Twigs.

The song’s lyrics are inspired by Malaki’s time growing up in Dublin and capture the thoughts and sentiments that come with being young and restless.

Malaki’s music has landed placements on flagship playlists like Spotify’s New Music Friday UK, Alternative Ireland, and Apple Music’s Irish Hip Hop. You can catch the artist performing in Dublin and London soon, with dates and venues listed below.

Malaki | Ones To Watch Playlist

Malaki Live Dates – Spring 2026

  • The Workman’s Club, Dublin – Feb 27th 2026 
  • The Dublin Castle, London – March 20th 2026 

New Music: Celina Savage

If you’re in need of a tonic to soothe your midweek blues, then we have the perfect song for you, courtesy of US-based singer and songwriter Celina Savage.

As a student at the iconic Berklee College of Music, we could safely assume that this 19-year-old talent already has a bright future ahead of her, especially if we consider her new single, ‘Baby Names’.

This is a charming indie-folk song that carries its beauty in its simplicity. Listeners can enjoy sincere storytelling, soft vocals, and a comforting style of sound. On the track, Celina explains:

“‘Baby Names’ is a hopeful song about growing old and simultaneously closer with someone. An idealized future image I’ve held since I was young. I’ve had a dream baby name for as long as I can remember. This song was written when I met someone of that same name and couldn’t help but imagine what my future could have in store for me.”

The song is lifted from Celina’s debut album of the same name, which you can stream here.

Celina Savage | Ones To Watch Playlist

Bad Patterns + Justin Joseph – DANGER

North London’s Bad Patterns is back with one of the week’s biggest dance releases, ‘DANGER’.

Created in collaboration with Justin Joseph, this hypnotic track treats listeners to a UK garage-inspired production. The sound is classic and recognisable but also carries a fresh and modern twist.

Bad Patterns is no stranger to experimenting with his sound and is sonically inspired by a diverse spectrum of talents – from Chris Lorenzo and Camelphat to Jax Jones and Gorgon City.

Bad Patterns | Justin Joseph | Ones To Watch Playlist

New Music: Villő

Villő is a type of artist that we rarely have the pleasure of discovering, so we’re very excited to be sharing her work with you today. Cited as the ‘Aurora of Hungary’, this promising 23-year-old singer and songwriter is already receiving acclaim in both her home nation and across Europe.

‘Léleklények’, which translates to ‘Soul Beings’, is a sublime piece of music that showcases some of the finest dream-pop that we’ve heard so far this year. The sound is ethereal in character and elevates the listener to an almost transcendent state. Lyrically, the track centres around the idea that as humans, we simply exist as spiritual beings, encased in a body of flesh.

The song is lifted from Villő’s forthcoming debut LP, ‘Madárlány’, which is scheduled for release on the 13th March 2026. In the meantime, you can listen to more of this artist’s work right here.

Villő | Ones To Watch Playlist