It’s been a short while, but Denmark has once again delivered an outstanding new pop prospect to the world.
As the collaborative project of singer & songwriter Line Gade and producer Sebastian Igens, ROYA create a sound that feels melancholic and emotive, while still maintaining some strong pop sensibilities.
Latest single ‘Kinda Sad’ looks into those moments when we are emotionally vulnerable following a break-up, and reminds us that even if we feel alone and sad, that it’s just a part of a process we have to go through.
“It’s written out of the embarrassment of finding yourself drunk and alone, longing for someone you know isn’t good for you anymore. Lyrically, we wanted to dive into those suppressed feelings to give them a life of their own. The song is a reminder to anyone in this messed up situation, that sometimes it’s more than okay to be by yourself and feel kinda sad.”
Two of Norway’s most promising emerging musical exports team up on one of the most beautiful pop ballads that you’ll likely come across this month.
‘Five Minutes’ was inspired by the need for two people to switch off from the daily stresses of life, just so that they can reconnect together.
“Can we just listen to Holocene, and shut out all the noise that’s been keeping us down lately? Cause lately it’s been too much.”
Oslo-based artists Aleks Grey and Iselin have both gained significant momentum recently. Grey’s work has to date been streamed well over a million times on Spotify, while Iselin’s vocals were featured on Alan Walker’s mega hits ‘Faded’ and ‘Sing Me to Sleep’.
One of Sweden’s most promising pop starlets right now has to be singer and songwriter Namelle.
Having already amassed well over four million cumulative streams on Spotify to date (including a successful collaboration with Dutch producer Piece Wise), this rising talent has marked herself as a Scandi artist to watch.
Speaking on the lyrical meaning behind her newly-released single ‘Goodbye Boy’, Namelle says:
“‘Goodbye Boy’ says ‘Thanks, but no thanks,’ to all the Romeos out there who think you’re interested in them just because you’re being nice.”
Fans can look forward to Namelle’s forthcoming EP, ‘Salt’, which is scheduled for release later this year.
It’s barely been a month since we last featured Stockholm duo Sötnos, but today marks their return with the release of new single, ‘Care About Nothing’.
With its eccentric mix of indie, pop and rock, the song delivers a sound that feels care-free, fun and uplifting – and further cements Sötnos as one of Sweden’s most exciting newcomers.
“This was the first song we ever made together. Recording this song, we jumped up and down and screamed as loud as we could. It was a total blast and it went fast and we hope it translates for you out there listening.”
The track shares its name with the duo’s debut album, which is also released today and can be heard here.
Danish pop artist Gustaf continues to impress us with the unveiling of his latest single, entitled ‘stop’.
Through its nostalgia-tinged synth production, the song’s bittersweet lyrics tell of the emotional dilemmas that come with summer romances. Elaborating further on the track, Gustaf says:
“‘stop’ is a song about being in the early stages of your summer flirt, but suddenly it’s starting to get a little too serious and you’re not ready to commit! Mainly because you’re afraid of commitment but also because you want to keep that cloud nine feeling going on, you’re too afraid that you’ll make the wrong choice, and the daily trivial life kicks in! So let’s just stop before we fall in love!”
The song marks Gustaf’s sixth release to date. New fans of this promising Scandinavian talent can check out his past singles on Spotify here.
Swedish singer, songwriter and producer Juliander unveils his latest single, entitled ‘We’.
With its refreshingly original approach to pop, the sound feels experimental and future-forward in tone, yet also carries a deeply emotive and meloncholic undertone which is truly captivating to experience.
Speaking on the single, Juliander says:
“‘We’ was born from a single sound and the lyrics came to me right away. It was written in a one take. Everything felt natural and it just flowed, the best feeling for a songwriter. I experimented a lot in the production and my favourite part is probably the instrumental after the second chorus, it just feels euphoric and I love it.”
Already an established artist in his native Sweden (with over 95k monthly listeners on Spotify alone), Juliander has released a string of successful hits and toured alongside the likes of Zara Larsson and Alan Walker.
Another week, another impressive pop release from Norway. This time it’s the turn of newcomer JOP, who’s name initially came to prominence after going viral on TikTok, consequently accumulating over 15 million views on the platform.
With production from Aside and Hitimpulse, new single ‘What If’ is a beautifully emotive song that features an anthemic melody and powerful vocals.
Already becoming a noted name in his home nation, it seems imminent that JOP will hit the rest of Europe in a big way very soon.
Scandinavian pop starlet Bishat unveils a beautifully emotive new track today, entitled ‘PROBLEMS’.
Serving as the follow-up to her much-hyped previous single ‘MANNERS’, Bishat once again displays a finessed and well-constructed fusion of R&B and pop, while her candid and honest lyricism reminds lovers not to dwell on their partner’s negative traits.
“It might sound obvious but I think in reality, we’re not very good at it. I feel there are so many preconceived ideas of how a relationship should be and that sets us up to fail. I wrote it in the beginning of a relationship when we were trying to figure out how NOT to mess it up like we always had done before. We just sat there telling each other all our flaws and desires a few days later I wrote the song.”
Proving herself to be one of the Nordic region’s most promising talents, Bishat’s recent work has found her achieving a nomination for Rookie Artist of the Year at the prestigious Denniz Pop Awards.
Hailing from Sweden are newcomers Euro Cowboy, who unveil their melodic debut single ‘firstname.lastname@example.org’ today.
Through its refreshingly original mix of bedroom pop and alternative R&B, the song feels tastefully understated in tone – while also maintaining a strong sense of individuality and character.
The track is lifted from Euro Cowboy’s forthcoming EP, which is scheduled for release later in the year. In the meantime, be sure to follow this eccentric and loveable Scandinavian outfit on social media here.
Track of the week. As a nation rich in pop heritage, Norwegian musical talent has come to be known as some of the best in the world.
Newcomer Maggie continues with this tradition, and as you press play to ‘Paralyzed’ you’ll quickly understand why this artist is so impressive.
Written, performed and produced in its entirety by Maggie, this anthemic release is an exceptionally strong piece of music that feels powerfully moving – and serves as a perfect example of Scandinavian alt-pop at its very finest.
“It’s about a bad trip. Although you can interpret it in different ways. It could be about when you have an expectation about something and it doesn’t work out for you.”
Danish pop sensation Daniel Schulz marks his return today with uplifting new single ‘Make It’.
Lifted from Schulz’s upcoming debut album, the song serves as a perfect anthem for those of us who need some encouragement to overcome our obstacles in life.
“‘Make It’ was written for one of my best friends who needed it but eventually, it spoke to me too and what I’ve been going through for the past five years. Here it is for the World to hear it – and I hope it will be a melody of optimism and light to everyone listening.”
Since the release of his huge 2017 hit single ‘Turn Back Time’, 24-year old Schulz has carved a name for himself as one of Denmark’s most promising pop prospects, and currently commands over 715k monthly listeners on Spotify alone.
We are launching in to the weekend with a stellar new release from Denmark by promising pop artist Lleoh.
Serving as an anthem for self-empowerment, ‘Evil’ was inspired by the inner struggles that we face after our hearts have been broken – and we try to resist the urge to become vengeful and bitter.
The track’s sublime fusion of dark electronic pop and alternative R&B was created alongside Jonathan Elkær (from acclaimed Danish outfit Phlake), and is taken from Lleoh’s forthcoming ‘Waves and Rocks’ EP (out soon).
Scandinavian musician Raindear returns today with her bold new single, ‘Rush’. No stranger to these Alfitude pages, this talent has consistently proven herself to be one of Sweden’s most interesting pop artists from recent years.
With a beautifully intense fusion of electronica and dream-pop, the song presents listeners with an atmospheric soundscape that is truly quite captivating to experience.
Serving as a taster to Raindear’s forthcoming album, the track’s lyrics were inspired by the hardships and sacrifices that creatives have to endure – in order for them to continue with their artistry.
As you may know, Scandinavians take their summer vacations very seriously. Around this time every year, the volume of new releases from the region dips, which is why we haven’t been featuring much Scandi music lately.
But that’s all about to change today, with the release of ‘Pancakes’ by Swedish newcomers Sötnos.
Thanks to it’s charming and playful blend of garage pop, indie and rock, the track serves as an immediate mood-booster and a perfect anthem for the weekend ahead.
Sötnos consists of Stockholm-based bandmates Albin Eidhagen and Tore Bojsten, who proudly self-produce all their work. Fans can look forward to the duo’s forthcoming ‘Care About Nothing’ debut album, which is released in September.
Swedish-Moroccan starlet Sofia Karlberg is no stranger to these pages, having first been featured back in 2016.
Since that time, Karlberg’s momentum has exploded – with the artist garnering over 1.5 billion catalogue streams, 1.2 million monthly Spotify listeners and a significant following across social media.
Today marks the release of Karlberg’s ‘Hold My Love’ EP (out now), alongside melodic new track ‘Just For You’. A masterclass in Scandi music, the song infuses subtle hints of melancholy into a thoughtfully-constructed pop production, and sets the tone for the EP.
“The journey of this EP started when I was contemplating what to do next, not only musically but in general with my life. The pandemic forced a lot of us to dig deep, ask ourselves questions we might not want to know the answers to and to revalue our purposes. I realised I needed to stand on new grounds so I decided to move to Berlin from my hometown Stockholm. I wanted to invite all the different parts of my new city into this EP, the darkness, the fun, the love but mainly the diversity. It’s such a weird and unique city with plenty room for everyone to be themselves in and I hope that this collection of songs can give you just that feeling, that there’s something for everyone, and that you’re all welcome into my world.”
Norwegian talent looks set to take over the pop world once again – this time with the help of Oslo newcomer Ira Nor.
Freshly signed to noted record label 777 Music (home of boy pablo and Fur), Nor constructs a style of experimental electronic pop that pushes the boundaries of the genre, yet does so in a tastefully balanced way that makes her music relatable to most listeners.
Lifted from Nor’s upcoming ‘Swim Ira‘ EP (out 26th August), new single ‘doomed’ was written alongside Øyvind Glåmen, and is inspired by Nor’s mantra of trying to find the beauty from painful experiences.
“It’s about moving past a relationship that always was doomed; getting the power over yourself back, and letting go of an unhealthy relationship.”