Toronto talent renforshort has released one of the stand-out singles of the week. ‘virtual reality’ is a track which looks at the impact of social media alongside the singer’s anxiety, boredom, loneliness, and fear.
“Ever since I was young, social media has played a major role in my mental wellbeing, and I became so accustomed to it, it became a part of my routine and it came before everything else. The moment I wake up, almost instinctively, I check my phone. Depending on what I see in the morning, basically determines how I’m gonna feel for the rest of the day. I hate it. But I can’t stop. And what’s most ironic about this all is you’re likely going to read this on social media or listen to the song on some sort of electronic device…”
The Canadian pop starlet is back with a track that flips the script on the typical aloofness that boys show when they’re dating, and takes the upper hand for herself.
“I always found it so annoying how guys could get away with doing the most relationship-like things and acting like a boyfriend but then turn around and say that they are not in a relationship. So this time I wanted to flip that perspective, and this is my take.”
A hazy and nostalgic blend of indie-folk and rock from a talent who was born and raised in the deserts of Southern California.
‘How Long?’ is song that’s all about a jealous lover’s bargaining phase of the end of a relationship. It’s a track that feels modern yet also carries a sense of timelessness with it, which is a pretty hard accomplishment to perfect as well as Webster has done.
A perfect fusion of hip hop and pop from Los Angeles based artist Amber Ryann. Music runs in the family with this talent (her dad was a hip-hop producer), and for that you can hear a sense of confidence come through on this track that wins you over immediately. ‘Bad‘ was written as a way to look in to the negative effects of hanging onto a toxic relationship; something all too many of us know about!
Canadian singer Devan returns today with the beautifully melancholy ‘Conclusions‘. It’s a dreamy slice of indie pop that feels deeply emotive in a subtle and delicate way.
The song is taken from the debut EP ‘Pink Noise’, which was released today. On the EP, Devan says:
“’Pink Noise’ is about insecurity, but it’s also about being able to breathe out and feel a sense of relief towards my revelation that my reality is formed by my own perceptions. Writing songs for me is a way to uncover my underlying feelings about something – putting elusive emotions into tangible sentences, and coming to terms with them. My only guideline for writing these songs was to try to be as honest with myself as possible, and follow my instincts without all the self-inflicted barriers that I usually let get in the way.”
You’ll struggle to find a song that stays in your head as long as this new release from British talent KiD RAiN will. Pop at it’s purest, this is a catchy, playful, and totally infectious slice of joy.
“If someone asked me to sum up KiD RAiN, I would just show them this song. It captures everything I want to be as an artist in 3 minutes. Fun, energetic, not taking myself too seriously. This isn’t a song for the “cool kids”, it’s a song for everyone else.”
Now garnering over 50k monthly listeners on Spotify, it’s so good to see that the world is now waking up to Zac Pajak in a big way.
I’ve been a fan of the London-based talent for some time, and the release of ‘About Time’ continues to keep me hooked.
“It’s about that moment you can see your whole future with someone in high definition and it becomes totally clear that it’s meant to be. Over the last twelve months especially, we’ve all had to keep looking forward and remind ourselves that there are brighter days ahead.”
Taken from the upcoming ‘Midnight’ EP, which is set for release on 7th May 2021.
British alt-pop newcomer Low Girl has come up with one of my favourite releases this week. She’s already caused quite the stir with previous single ‘ICU‘, which garnered attention from the likes of BBC Introducing, BBC 6Music and Radio X.
‘Big Now‘ was born out of a frustration over climate change that had been building for years, and was finally sparked by the ‘every man for himself’ attitude Low Girl saw all around her at the start of the pandemic last year.
“Above all, this song is a plea to be heard and understood. It’s about destroying the planet for wealth that you don’t take to your grave. And it’s to remind myself to fight apathy whenever I feel it stirring inside me.”
Taken from the debut EP ‘Big Now’ which is set for release on 30th April 2021.
A hugely promising artist hailing from Ireland, Arthur Valentine is a name to watch out for. This up and coming musician and producer blends elements of RnB and pop together to form something that feels familiar yet new.
While on the surface, ‘Dream About You‘ seems understated and stripped-back, it’s a deceptively intricate sound that was written, recorded and produced in Valentine’s home studio over an 18-month period.
Taken from the forthcoming debut EP ‘Splitscreen’.
This is some of the most exciting Danish talent to emerge so far this year. Ann Christine‘s experimental approach to pop fuses elements of rap and turns it into something refreshingly crisp, original and catchy.
You can hear a strong sense of boldness and confidence radiate through her sound, which inevitably leads you to totally falling in love with this kid.
“’CCC’ is truly about deliberation. About living out loud and not apologising for it. Chaos is such an inevitable importance to our lives: It’s where we both break and make ourselves – and isn’t that the beauty of it? I’ve always been a bit loud in my way of living – especially spending most of my twenties in the Berlin subculture – and through the old sayings of cats and dogs, I’m telling it as it is: Cats cause chaos that dogs don’t do. I want that my listeners feel it, breathe it in and go out in the world with a strong spine and head high.”
Bubblegum pop with a contrasting essence of melancholy. The vocals from 19-year old LA talent Keni are what really stand out for me on this release though; there’s a beautifully unique tone to them that is completely mesmerising.