Category: New Music

New Music: Milktuth

One of the most impressive indie outfits to emerge this week has been Kyiv-based quartet Milktuth.

A musical collaboration between members of Ai Laika and lisova groups, this new project presents listeners with an atmospheric fusion of alternative rock, bedroom pop, shoegaze and indie, resulting in an immersive soundscape that is rich in character and emotion.

Powerful new single ‘Take Ten’ looks at the shock and grief that one experiences when they lose someone, and was inspired by the current climate in their home nation.

“‘Take Ten’ is a song about the loss of a loved one and the emptiness that follows. How when the grief knocks on your door, your first reactions is to close your eyes in disbelief. And, just like in a childish game, count to ten and open them, hopefully to find out it all was only a frightful dream.”

Milktuth

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Lilly Hart

Hailing from the American state of Georgia, 19-year old indie talent Lilly Hart has been steadily building momentum over the last few months from the release of just two songs.

Hart’s third single, ‘Drive Slow’, has really propelled this musician to the limelight. Amassing more than 60k streams on Spotify to date, this spellbinding fusion of indie and pop is one of the strongest tracks of the week.

“I write all my instrumentals and lyrics. Music is my passion and I hope my music can make anyone who listens, feel something. My songs can be about personal experiences or made up stories. If you listen, interpret the lyrics in anyway you want to. Connect to it and make it about you.”

Already a tastemaker’s favourite, Hart is currently featured on notable playlists like Spotify’s ‘Fresh Finds Pop’, as well as Summa’ Night Vibes and Fashionably Early.

Lilly Hart

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Brandon Lott

Hailing from the musical mecca of Indianapolis is soul singer, songwriter and producer Brandon Lott, who has just unveiled a charming new single that deserves your attention.

‘Aries’ serves as a taster to Lott’s upcoming ‘Aqua Dream’ project, and treats listeners to a sound that seamlessly fuses modern alt-R&B with retro-inspired hints of soul and funk. Elaborating on the song’s lyricism, Lott explains:

“It’s an 80s funk inspired groove illuminating the intense love embodied by the leader of the zodiac, Aries. Captivated by her energy, ‘Aries’ is a celebration of unfiltered passion and fearless adventure.”

The track follows on from Lott’s ‘Reflections’ record (available here), and marks a new creative chapter in this ever-evolving artist’s career. If you’ve fallen in love with Lott’s sound then be sure to check out his other releases here.

Brandon Lott

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Gabriella Rose

Singer and songwriter Gabriella Rose might just be your new favourite Americana artist. There’s a special charm that comes with this talent that is simply captivating to experience.

Lyrically inspired by the sinister thoughts that creep up on people who are in relationships, ‘In The Dark’ showcases a style of production that incorporates hazy indie and alt-pop with hints of dark, nostalgic country music.

The result is a sound that feels both timelessly classic and also refreshingly raw and future-forward in character. Keep this musician on your radars – she is most certainly one to watch!

Gabriella Rose

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Aidan

Track of the week. London-based singer, songwriter and producer Aidan boldly pushes the boundaries of R&B to the very limit, and does so with spectacular results.

Hypnotic new single ‘We Hug, We Sway’ is sonically future-forward and experimental, while maintaining a beautifully emotive essence that is utterly mesmerising to experience.

 “’We Hug, We Sway’ as a title refers to the back and forth of a fortified love between two people. The fact that the woman is pregnant, but is seen to be, undeniably, the more powerful one in the video shows the true essence of what it means to be a powerful, human being, a powerful woman. The whole song is written from the point of view of a man who is deeply in love, but feels like he has to protect his loved one, when in reality, she can protect herself and, in many ways, can protect the relationship more than he can. Both the song and the video are an alternative way of showing the power of femininity, whilst also showing the vulnerability of man.”

With tastemaker support from heavyweights as noted as Mystic Sons, Fashionably Early and Clash Magazine, Aidan is one artist to watch for this year.

Aidan

🎵 Discover more new music on the Ones To Watch Playlist

New Music: teo glacier

teo glacier is your reminder that New Zealand continues to be the home of exceptional new musical talent.

While still only 17-years of age, this independent artist has already garnered more than 300k streams, mostly in thanks to his viral hit ‘too much’.

Featuring teo’s emotive and sincere vocals, the song presents listeners with a tastefully stripped-back fusion of acoustic pop and R&B.

“Hoping to make a name for myself and positively affect other people through my music.”

teo glacier

🎵 Discover more new music on the Ones To Watch Playlist

New Music: SALPA

SALPA might just be the most exciting new British talent that we have come across this week.

Melancholic debut single ‘England’ presents listeners with a stripped-back yet emotive sound that is lyrically inspired by the current state of the artist’s home nation.

“My Mother’s disillusionment, her rage. My Dad’s stoicism, his steadfastness. My Grandad’s anxiety for the world, his inability to switch off the news. When I return to England I stay with them, the pain comes from seeing something we all love in disrepair. I don’t remember much of the process, this song came from somewhere outside of myself. It doesn’t sonically align with where I’m going but it needed to come through and that is why I’m putting it out.”

While not much is yet known about SALPA, we are certain that this talent will pick up a ton of momentum in the coming months.

SALPA

🎵 Discover more new music on the Ones To Watch Playlist

New Music: JACKPAL

Hailing from the American state of South Carolina is JACKPAL, who has just unveiled his spectacular debut single, entitled ‘I WANNA MAKE YOU MINE’.

Written with the intention of giving listeners feelings of happiness and joy, the song’s thrilling mix of alt-pop, indie and rock is not only superbly constructed, but also reminds us of the power that music has in elevating our moods.

“In a world where everyone is so serious and self consumed, the goal of this song was to create something fun to shift everyone’s attention for a moment. I think life is all about perspective and when you’re surrounded by negativity you’re bound to have it superglue to your mentality. I had to shift my perspective to make this song and figure out how I could create something that just makes people want to dance.”

JACKPAL seems to be the kind of artist who is totally unafraid of pushing boundaries, and for that we can safely say that this is one talent to watch in 2023.

JACKPAL

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Adam O’Rua

Ireland might not be the first place that comes to mind when you think of emerging R&B-soul, but singer, songwriter, producer and dancer Adam O’Rua looks set to change all of that.

Born in Dublin and currently based in Brazil, this promising newcomer is rapidly gaining traction thanks to his distinct and bold take on the R&B genre.

Written as a homage to his home nation and its heritage, new single ‘Rainfall’ seamlessly weaves nostalgic sounds into a future-forward production, resulting in a song that is truly stunning.

“I wrote, played and produced the whole track myself, definitely took a while to bring it together how I heard it in my head. The drums definitely needed that 80’s zest and I wanted to mix it with the ethereal, sultry vibe that I get from Summer Walker’s first record. And the vocals… Damn, those stacks took a while to get right! Worth it for that dramatic effect.”

Adam O’Rua

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Scott Attew

Hailing from Norwich in England is singer and songwriter Scott Attew, who unveils an impressive new single today called ‘Pedestal’.

Blending classic British rock with modern indie-pop, the song presents listeners with a vivid sound that feels anthemic, powerful and energising in character.

As a seasoned live performer, Attew has opened shows for prominent names like Paolo Nutini, Elton John, Lionel Richie and Snow Patrol – either as a soloist or part of acclaimed indie outfit Vandalye.

Attew is currently working on his debut EP, ‘Dreamstate Motel’, which is scheduled for release soon. In the meantime, fans can enjoy his previous singles on Spotify here.

Scott Attew

🎵 Discover more new music on the Ones To Watch Playlist

New Music: hanna ögonsten

Photo / Felix Moström

It wouldn’t be a normal Friday on Alfitude without sharing some premium Scandinavian pop, and this week it’s the turn of Swedish starlet hanna ögonsten.

An artist already on the rise, ögonsten’s style of sound is inspired by genres as diverse as alt-pop, indie, punk and hyperpop, while lyrically she focuses on issues that affect young people in their 20’s who are trying to navigate the world in this day and age.

New single ‘Big Teeth’ looks at our struggles with self-criticism, and is taken from ögonsten’s upcoming “have you seen my mind cause’ I’ve lost it” record (out 28th April). Speaking on the creation of her EP, hanna explains:

“I write a diary on my cell phone. Or at least I write lots of notes. They’re about a little bit of everything, mostly my feelings. I’ve been doing this since I was a young teenager, but this autumn I realised that the tone in my notes had changed. They weren’t happy and I almost sounded bitter. I was surprised, it didn’t really feel like me. But thinking about it, I realised it’s not that unexpected. Being a young woman in the music industry means to constantly be reminded that you are – a female producer – and that you therefore should be questioned. It’s exhausting. I realised that it was time to get this out of my mind and the result became this EP. Every song is written and produced together with Carl Goldkuhl (among others) and I’m so proud of how it turned out.”

ögonsten’s music has so far received support from the likes of Vogue Paris, Triple J, Pop Passion and Scandipop.

hanna ögonsten

🎵 Ones To Watch Playlist 🎵Scandinavia Sound Playlist

New Music: Sammy Curcuru

Sometimes a song finds its way on to your Spotify and uplifts your mood so much so, that you momentarily forget all of life’s stresses.

Michigan artist Sammy Curcuru’s new single ‘look @ u’ is one of those songs. Playful, poppy and lively in character, this track will undeniably put a smile on anyone’s face.

Adding to its charm, ‘look @ u’ was recorded in Sammy’s very own my dorm room, and features production from Alfitude favourite Zac Greer and beatmaker Cheap Limousine.

“This song came out of nowhere. It’s the fastest I’ve ever completed a piece of music and I love it to death.”

Sammy Curcuru

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Tre. Charles

We are very excited to introduce to you a promising indie talent hailing from Durham in North Carolina.

Self-described as a ‘habitual over thinker’, Tre. Charles creates a sublime style of sound that feels experimental and future-forward, but also emotive and relatable.

Serving as a taster to his upcoming ‘(Currently.)’ debut EP, new single ‘Lately.’ presents listeners with an atmospheric mix of alternative R&B and lo-fi, soulful pop.

“This track delves into the realm of self awareness and mental health; addressing the overwhelmingness of todays social media landscape and the constraints of overthinking.”

Tre.’s momentum has been on the rise ever since the release of his 2021 song ‘Stressin.’ – which has so far amassed more than 120k streams.

Tre. Charles

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Kuiper

Photo / rein.qc

We’re starting the week with some impressive Canadian alternative pop. Hailing from the city of Ontario, Kuiper (pronounced kai-per) is a brand new musical project with only one other single released to date.

‘forget’ is a kind of song that is near impossible not to feel some kind of enjoyment for. Melodically memorable and lyrically vivid, the track serves as an impressive debut to this hugely promising artist.

Working alongside the BAD KIDS label, Kuiper might well be one of Canada’s most interesting newcomers this year.

Kuiper

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Jackson August

Emerging from New York is promising musician, multi-instrumentalist and writer Jackson August.

New single ‘7ELEVEN’ is likely to be one of the most impressive indie debuts that you will likely come across this month.

In equal measures, this track is raw and fresh, yet also charming and playful in character.

Aside from his own solo work, August is also a member of acclaimed NYC music collective NONEWFRIENDS.

Jackson August

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Zinadelphia

Amy Winehouse has always been our number one artist from the 00’s, and rarely does a day go by when we don’t play one of her songs. Every now and again though, we stumble across a new talent who reminds us of her sound, and it’s always a joy to experience.

Hailing from Philadelphia, Zinadelphia is an emerging singer and guitarist who creates a style of sound that seamlessly fuses old-school soul and jazz with modern indie tones.

‘Love Language’ is Zinadelphia’s follow-up to her hit ‘Mirrorball’, which has already amassed more than a million streams on Spotify alone. With an ever-growing fanbase all across social media, this is one starlet that needs to be on everyone’s radars in 2023.

Zinadelphia

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Chloe Ann

Hailing from the English city of Leicester comes promising pop-rock artist Chloe Ann, who has just released a superb new single for us all to enjoy.

‘Never Call You Mine’ was written as an anthem for all the people out there who are stuck in the ‘friend zone’ with someone that they have feelings for.

“‘Never Call You Mine’ is about when you’ve caught feelings for someone you thought would only ever be your friend, and you know deep down that they will never feel the same.”

A talent already on the rise, Chloe Ann has picked up support from the likes of BBC Introducing and Radio 1, and has also managed to perform on tour alongside artists as noted as BEKA and Kelsy Karter.

Chloe Ann

🎵 Discover more new music on the Ones To Watch Playlist

New Music: townsend

Our favourite newcomer today has to be Nashville-based singer, songwriter and producer townsend (aka John Townsend).

‘dramamine’ showcases a refreshingly original production that applies brash hyperpop beats over a fragile and emotive indie-pop sound.

“A song about being decisive when you’re with an indecisive person.”

The result is a piece of music that is full of contrasts, and invites listeners into a soundscape that feels unpredictable and unsettling, but also deeply moving to experience.

townsend

🎵 Discover more new music on the Ones To Watch Playlist

New Music: The Jürgen Clubs

The Jürgen Clubs might just be one of the hottest new indie names to emerge from Denmark this year.

Initially forming in 2021, this group of rockers create punchy songs that are both sonically energising and lyrically vivid.

Inspired by the topic of male impotence, new single ‘Soft’ was written after a time when lead singer Magnus went on a Tinder date – with an empty stomach and a little too much booze:

“The song is based on an evening when I wasn’t too proud of myself, and in the attempt to get a second chance, I invited her out to a restaurant while she’s on her way out the door. Of course she turned down that invitation a few days later.” – Magnus Grilstad, The Jürgen Clubs

Alongside the release of the track, the band have also unveiled an accompanying 80’s style music video for fans to enjoy.

With praise from the likes of Danish heavyweight magazine GAFFA under their belts, The Jürgen Clubs look set to take on their biggest year yet.

The Jürgen Clubs

🎵 Ones To Watch Playlist 🎵Scandinavia Sound Playlist

New Music: Christos

Photo / cjcannonphotography

Hailing from Brisbane is promising alt-pop artist, singer and songwriter Christos. Today’s release of ‘Sparks Fly’ highlights this up-and-coming talent’s impressive artistry, and is already one of our favourite singles of the week.

Through it’s polished production and catchy melody, the song looks at the feelings of lust and love that arise when two people find an attraction with each other. Elaborating on the track’s lyrics, Christos explains:

“‘Sparks Fly’ represents me journeying through my emotions of finding that one person that I’d do anything for. It’s laying it all out on the table for someone and trying to show that I’m the right one for them.”

While still early in his career, Christos has so far amassed more than 150k catalogue streams on Spotify alone. More songs from the artist can be found here.

Christos

🎵 Discover more new music on the Ones To Watch Playlist