New Music: Sad Boys Club

Having picked up early praise from the likes of BBC Radio 1, Clash, Dork and The Line Of Best Fit, London four-piece Sad Boys Club are already making a mark on the UK indie scene.

With a nod to the 90’s-00’s emo and alternative sounds, new single ‘Ignorance Is Bliss (Haven’t You Heard)’ is a track that stands as a rousing scrutiny of cynicism in all its varying guises.

“It was a song that had a re-birth. There’s a sweetness about the track that for a while made us all a bit uneasy, it was a bit saccharine and it nearly found itself into Tom’s ‘SBC graveyard’ iTunes folder but I wanted to find a way to contextualise that sweetness to make it a little eerie and fucked up. I like it when ear-worms unknowingly carry a bit of malice in them, I guess it’s our Pumped Up Kicks.” – Jacob Wheldon, Sad Boys Club

The group are currently preparing to embark on a June tour, culminating in their biggest headline show to date at London’s PowerHaus.

Sad Boys Club

🎵 Discover more new music on the Ones To Watch Playlist