New Music: Aidan

Track of the week. London-based singer, songwriter and producer Aidan boldly pushes the boundaries of R&B to the very limit, and does so with spectacular results.

Hypnotic new single ‘We Hug, We Sway’ is sonically future-forward and experimental, while maintaining a beautifully emotive essence that is utterly mesmerising to experience.

 “’We Hug, We Sway’ as a title refers to the back and forth of a fortified love between two people. The fact that the woman is pregnant, but is seen to be, undeniably, the more powerful one in the video shows the true essence of what it means to be a powerful, human being, a powerful woman. The whole song is written from the point of view of a man who is deeply in love, but feels like he has to protect his loved one, when in reality, she can protect herself and, in many ways, can protect the relationship more than he can. Both the song and the video are an alternative way of showing the power of femininity, whilst also showing the vulnerability of man.”

With tastemaker support from heavyweights as noted as Mystic Sons, Fashionably Early and Clash Magazine, Aidan is one artist to watch for this year.


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