Without a doubt, Cameron Dallas has grown to become one of the world’s most recognisable social media talents. His Instagram alone currently stands at over 26 million followers.
Cameron’s music is also just as popular, and on Spotify he’s accumulated more than 55 million streams from previous releases. His most recent project is called ‘CATCH!’ (listen to the deluxe version here), from which ‘Sinking’ is lifted.
Described by Dallas as a ‘bit of a lyrical puzzle’, the song treats us to his very distinctive type of alt-pop. It’s fun, quirky and also really quite anthemic.
Cameron Dallas | Ones To Watch Playlist