colby! – Machine

Photo / Siena Saba

Texas-bred singer and songwriter colby! returns today with a bold new single called ‘Machine’, and we’re obsessed.

This track explores the hypocrisy of having fake friends who despise seeing you achieve but somehow come back into the scene again when you reach success. The artist explains:

“This is an empowerment song, but it’s about something really specific. When people see you growing, they want to hate on you. Then when they see you achieve what you’ve tried so hard for, suddenly they want to come back into your life. So it’s a very passive aggressive song, and we love that. I was going for kind of an M.I.A. vibe, and it leans more into the punk sound I’ve been wanting to explore for a while.”

Impressively, colby’s music has picked up attention from tastemaker outlets like Ones to Watch, Ladygunn, and Atwood magazines, while also commanding more than 550k monthly listeners on Spotify.

colby! | Ones To Watch Playlist

colby! x Shaya Zamora – Monster

Two highly tipped US newcomers have just joined forces to create one of the biggest pop songs of the month, and it deserves your immediate attention!

‘Monster’ is a brilliant collaboration between acclaimed starlet colby! and rising singer-songwriter Shaya Zamora and was inspired by toxic relationships. Elaborating on the song, colby! says:

“‘Monster’ is about two people stuck in a toxic relationship. They don’t bring out the best in each other, and they know it, but for some reason, they can’t let go—or even try to become better for one another. One day I got a text from Shaya Zamora with a little audio file and a message that just said, ‘Hey, what do you think about this song idea?’ It was just a verse and chorus idea, but I loved it right away.”

colby! has been praised by the likes of Galore, Clout, and Fault, while Zamora’s music has been streamed more than 70 million times to date—quite the accomplishment! Keep these artists on your radar—it’s only a matter of time before both achieve global status.

colby! | Shaya Zamora

🎵 Discover more new music on the Ones To Watch Playlist