New Zealand has long been a hotbed for new talent. January Blue is another artist to emerge from the nation, and her single ‘Midas’ is one you have to hear.
The indie-pop production is simple in its style, allowing for some really quite captivating lyrics to shine through. This is a song that addresses the toxic side to being ambitious – when the quest for success becomes so obsessive that it starts to take a toll on your mental well-being.
“‘Midas’ explores the darker side of ambition. It’s about becoming so consumed by the pursuit of success that you stop questioning what it’s costing you. While society celebrates achievement, status and wealth, we rarely talk about the emotional toll that often comes with them. The song uses symbolism like the white rabbit and the golden ticket to question whether the things we’re taught to chase are worth losing ourselves for. It’s both a personal confession and a broader critique of a culture that mistakes success for fulfilment.”
January Blue still only has a handful of songs released to date, but from what we’ve heard, this talent has everything she needs to go global.
January Blue | Ones To Watch Playlist