Prague might not be the first place you think of when shoegaze comes to mind, but that’s all about to change with the introduction of Czech alt-rock outfit JOYLESS AS FVCK.
This group are gaining momentum not only in their home nation but also across Central Europe thanks to their bold, raw and immediately arresting sound. New single ‘Rivers’ addresses the social and economic pressures that we face every day in modern life.
“‘Rivers’ was written from a sense of being pulled by work, expectations and algorithms more than by personal will. Coming from a region where economic and social pressure is tangible, that tension turns physical.”
The song’s lyrics are brought to life in the music video, which is intentionally shot in a 9:16 format to replicate a phone’s interface.
“The video mirrors how contemporary life is consumed: vertically, endlessly, compulsively. Fast cuts, meme fragments and digital noise create something uncomfortably familiar rather than ironic.”
JOYLESS AS FVCK | Ones To Watch Playlist