New Music: Glou-Glou

Glou-Glou might be a new name to most of the world, but the artist behind this exciting project is already an established singer, multi-instrumentalist, producer, and even winemaker called Cam Hovsepian.

Hovsepian was previously involved with electronica outfit mAsis, whose songs were streamed more than 10 million times and received critical acclaim from the likes of BBC, as well as Nylon and Fader magazines.

‘Drink Slowly’ is Hovsepian’s first single under the Glou-Glou name, and treats listeners to a heady fusion of dreamy lo-fi pop, mellow electronica and indie.

Oh… and for those of you who are curious to know, Glou-Glou comes from ‘the French wine-term for ‘glug glugging’ your drink’.

Glou-Glou

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