Tag: willoh

Rising experimental artist willoh returns with a brilliant new single today, called ‘FASHION’.

As we’ve come to expect from this Missouri-based musician, the track treats us to a style of sound that is unlike anything else. The production is full of surprising twists, bouncing from soft indie-pop verses to raw and abrasive rock choruses.

“‘FASHION’ felt like nothing real was tangible at the time I was recording this. Like there was a constant feeling that anything good was fake.”

willoh currently commands more than 23k monthly listeners on Spotify, and has amassed hundreds of thousands of streams on the platform from previous releases. She has also picked up praise from notable tastemakers like EARMILK and SPIN.

willoh | Ones To Watch Playlist

Missouri newcomer willoh unveils a dreamy new single today, and we’re quite sure you’ll be as mesmerised as we were when you play it.

‘OUCHIE’ sounds like nothing else we’ve come across recently. It’s playful, eccentric, and experimental, but it still feels emotive and loaded with tension.

The track is broken into several acts and evolves the longer you listen. The result is a piece of music that keeps listeners engaged throughout, never quite knowing what to expect with each minute that passes.

“’OUCHIE’ is about holding everything in and the breaking point that comes when you can’t anymore. It’s the sound of that explosion.”

Hailing from Springfield, willoh has only recently come across our radars. The release of her self-produced debut earlier this year, titled ‘not more than that, but more please’, received critical acclaim and has amassed more than 100k streams on her Spotify to date.

willoh | Ones To Watch Playlist