New Music: Lovelle

20-year-old Londoner Lovelle is set to become one of the hottest new names in British music this summer with the release of her debut single ‘Uh-Oh’. Combining elements of pop, soul, grime, and bashment to create a sound that’s edgy, yet laden with hooks, Uh-Oh (released June 20 on De Wallen Records) is already building a huge buzz at specialist radio, with Lovelle supporters including the likes of Trevor Nelson on1Xtra. The track also features a quick-fire rap from the UK’s bashment queen, Lady Chann. ‘Uh-Oh’ has been selected to soundtrack MAX Factor’s newest high profile TV ad campaign. Directed by legendary director Jake Nava (whose other directing credits include Beyonce’s ‘Crazy In Love’, ‘Single Ladies’ and Kanye West’s ‘Monster’), Lovelle’s single was personally selected by Jake as the soundtrack to the ad, which he directs, after a friend played him the track. Nava was so impressed with Lovelle’s debut offering that he even agreed to produce the video for Uh-Oh (which his brother, Orson Nava, has directed). Not bad for a girl from a South-East London council estate who is currently balancing her fledgling musical career with holding down a day job at New Look! Check out here.

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