Best video concept of the month!

I see a ton of videos every week, but sometimes a newbie comes along and does something so fun and clever it takes you by surprise. How do you get people to listen to your song without realising? Chop up the music video and get people to work their way around it. Elsie’s video needs to go viral! The track is released on May 13th on Big Print/Warners.

The video plays out the familiar story of a girl dealing with unwanted male attention in a night club and gives the viewer the option to chose how the video unfolds. The fate of the male protagonist lies with the viewer as they are given two options to choose how THEY would like to next scene of the video to play out.


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