I don’t often say something so early on in the year like this, but Ida Redig’s ‘Though Shall Not Be A Pu**y’, released last week, has to be one of the best debut records coming out of Scandinavia this year.
Actually, you can listen to the whole thing here if you don’t believe me.The Swedish singer creates music that is so unashamedly pop yet still manages to get away with being Scandi cool. Here’s a little more about her…
For those who don’t know who you are, how would you describe your sound?
My spectrum is very wide, my music has an intensity that sticks to your body and I would say a recurrent thing in my songs are heavy bass drums and hooky sounds that stands out from the music. Big sound landscapes and appealing melodies. Above all, it’s great songs that everybody should listen to!
What do you prefer to write music about: happy or sad moments?
I prefer to write about happy moments. Sometimes the theme of the song I write have a deep thought or something broken over it, but I always have something happy to refer to in all my songs. Its all about how you want to live your life, and I want people to feel happy when they listen to my music, as I do when I play it!
Why does so much great pop come from Scandinavia?
The changing of seasons makes us creative!
Who are you currently loving music-wise?
Lorde. Her album is magnificent from beginning to end.
What artists inspire you to write your songs?
I don’t have a specific artist or group that inspires me. I prefer to say my music comes straight out of me, but in the end I think my wide music taste over the years have given me a lot of references and inspiration to write music just the way I want.
What is your new album about?
It’s about how to take myself to another level, to challenge myself and not back down for what I want and love. That all my choices I do, I do because I want to, not because what’s expected of me. I want to blow away people with my music, that’s what it’s all about.
Who would be your dream collaborator?
Daft Punk, no doubt!
What’s in store for the rest of the year?
I have some gigs booked all over this spring and summer and between the shows I’m in the studio making more music! I also have some fun collaborations and remakes of my songs on top of that, and this weekend I’m going to the north of Sweden to record two music videos. So stay tuned!