New Music: Lonely Gimmick

UK-based Lonely Gimmick is the alter ego of anonymous multi-instrumentalist Max Pow. With a refreshingly original approach to music-making, this talent seamlessly incorporates a multitude of genres to form sounds that feel timelessly classic yet eccentric in tone.

New single ‘Grumpy Days’ serves as an honest art piece about love and the early days of starting a life together with your significant other. 

“‘Grumpy Days’ makes the grounded point that love is hard and building a life with someone takes work, tolerance and patience.”

Lonely Gimmick