American trio badxyou are introducing a new style of pop to the world; one that is heavily inspired by the internet and its culture.
Taken from the group’s forthcoming debut EP ‘Skrillo and Diplex present BAD Ü’, new single ‘Discord Nitro‘ is a sugary slice of hyperpop that somehow also manages to carry an essence of 80’s nostalgia.
“We wanted to write a true love story in the context of Discord. There are some parody type videos with discord text, but no music videos – so we’re actually making history by creating the first music video ever made on Discord, which is why Ethan [Heckard – guitar,] is a video genius too.”
With their unconventional and experimental style of music-making picking up praise from the likes of Rain Mag, Daily Beat and CULTR, this emerging outfit might well be setting new trends within the pop universe.
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