California-based singer and songwriter Novul is one of those larger than life talents who is capable of crafting eccentric pop songs that are not only sonically uplifting, but also feature lyricism that is vivid and entertaining.
New single ‘Big & Rich’ is a slice of pure, playful fun. Incorporating elements of ‘Glam Country’ with ‘Old Hollywood’, the track’s lyrics contrast the two places in which the artist has lived in – the humble hometown of Saskatchewan, and her current life in LA.
“In the modern Wild West, there are not many cowboys or horses, but if you’re Big & Rich people seem to gravitate towards you. I’m just a small town prairie girl who wants to incorporate how I grew up and loves making high energy pop music about the things I’ve experienced since moving to such a big city.”
As a proudly independent artist, Novul’s work has racked up more than 5.5 million views on TikTok alone, while her songs have amassed over two million catalogue streams. Fans in LA can catch Novul at EVITA on the 28th April.