There’s little doubt in our minds that American artist ivri will become one of the biggest names in indie music globally.
The Brooklyn-based talent unveils a sensational new single today, called ‘brainrot’. Co-produced by TK The Architect, the track showcases a captivating fusion of indie and psychedelic rock that is refreshingly raw and intense in tone.
“‘brainrot’ is a play on a word I learned about called ‘heartrot’; when a tree ends up rotting from the inside out. This song is me personifying that feeling of not knowing what to do when negative feelings take over, whether they root from a romantic aspect or a more personal one.”
Having already amassed more than thirty million career streams to date on Spotify alone, it’s clear to see that ivri’s work resonates with huge swathes of listeners. An upcoming debut EP is due for release in October.