While Bradley Jago might be a new name to us here at Alfitude, we feel that his approach to soul music is simply timeless in style.
Sonically, ‘Keep On’ carries with it hints of classic Motown, while the lyrics delve into the artist’s mind as he navigates his way through the insecurities that he experiences while in his first queer relationship.
Jago’s work has been featured by the likes of BBC Introducing, as well as Radio 6 and Express FM. The musician currently commands more than 12k monthly Spotify listeners, while his songs have amassed more than 350k total streams to date.
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