If you’re on the hunt for a new pop artist to obsess over, then we might have the perfect newcomer for you! London-based singer and songwriter LAMBERT has caught our attention this week, thanks to her mesmerising style of sound.
As the musical project of artist Grace Lambert, listeners can expect a special brand of ‘sad girl’ pop that is sonically related to works by Allie X and Air.
The new single ‘After Dark’ is not only flawlessly produced but presents us with a beautifully written melody that is sure to stay in your heads all day. On the lyrics, the artist simply explains:
“It is a song about independence and embracing solitude in order to find the voice within.”
In addition to the audio release, LAMBERT has also unveiled self-directed and edited visuals for the song, of which she says:
“Centred around a bedroom situated in a fishbowl, it beautifully illustrates the conflicting emotions of isolation and observation. The narrative follows LAMBERT as she navigates three distinct states:
1. Vulnerability: Inside her bedroom, she watches the water rise ominously through her window, embodying a sense of entrapment.
2. Isolation: Alone in an empty, distorted glass bowl, she confronts her feelings of exposure and uncertainty, grappling with her desire to break free from her confining environment.
3. Liberation: Finally, she emerges into an expansive, clear space, symbolising newfound freedom and clarity.
Throughout the video, water serves as a powerful visual motif, representing renewal and transformation. Initially, it stands as a barrier that LAMBERT must overcome, but as the narrative unfolds, she learns to accept and ultimately embrace it, reflecting the journey from struggle to empowerment.”
With support from the likes of Wonderland and BBC Introducing already under her belt, this talent might hit the mainstream sooner than you think. A debut EP is on the way, so keep an eye out!
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