I Project is one of our favourite discoveries of the week, and his new single ‘INSTEAD’ has really caught our attention.
Written in the artist’s bedroom, this is a beautifully constructed alt-pop song that encapsulates human emotion in a way rarely shown in this genre of music. The track takes some of its inspiration from Prince’s ‘Purple Rain’ era, which adds even more character to the sound.
I Project is currently working on his debut album, with a release date sometime in the summer later this year. In the meantime, you can explore more of this talent’s work over on his Spotify.
I Project | Ones To Watch Playlist