Rising UK starlet Iona Luke is back today with a bold new single called ‘Existential’.
This track makes an instant impact from the start. The production fuses alternative rock with indie-pop, resulting in a sound that is intense, raw and dramatic. Lyrically, the song’s introspective lyrics speak of personal identity and doubting yourself when you’re an artist.
“In a madly oversaturated music space, figuring out where you stand and what you have to say is scary stuff. When I had to decide whether I’d be ‘Iona’ or ‘Iona Luke,’ I repeated my name in my head too many times and had the mini existential collapse we all get when a word suddenly looks a bit funny.”
“This song is about identity, overthinking, and wondering if what you do actually matters. It was almost impossible to write… snapped a lot of pencils.”
Iona was carving a career as a musician while also studying English Literature at Cambridge University. She’s gained attention from icons like Lana Del Rey and has amassed over two million career streams to date.
Iona Luke | Ones To Watch Playlist