“I wrote ‘Ugly’ after watching a documentary on Netflix called Buy Now: The Shopping Conspiracy, which looks at where ‘away’ actually is when we throw things out. The song centres around this almost religious compulsion we have towards consumerism. Our ads are full of commandments, ‘buy now’, ‘don’t miss out’, and we’re promised heaven in the form of status and wealth if we follow the right path.”
“I frantically list products and capitalist tokens throughout the song to mirror the never-ending frenzy of the world we live in. I wanted it to feel chaotic, with a big sense of release in the chorus, something people can throw their hands up to and let go of at shows.”
Chloe Slater | Ones To Watch Playlist