A dark and stripped-back approach to pop that feels subdued yet still carries a powerful emotive essence.
New Music: stef
Category: New Music
New Music: Julie Pavon
New Music: Amun
A hugely exciting British RnB talent whose melodic vocals are instantly captivating, Amun is making a name for herself as one to watch in 2021.
If you’re wondering why the song sounds so flawless, it’s been co-written by Kabba alongside the Grammy nominated (and Alfitude favourite) songwriter and artist MNEK.
New Music: bshp
This is the kind of sass-heavy bubblegum pop that is near impossible not to vibe along and fall in love with.
New Music: Jack Omstead
Toronto-born artist Jack Omstead creates a fresh kind of RnB-pop that feels very future-forward, yet still has a playful undertone. It’s a unique style which keeps his sound feeling current and captivating, and I for one am mildly obsessed with his releases.
New Music: JAEL
A hugely talented Netherlands-raised artist and producer with a natural flair for creating smooth and soulful sounds.
“This song is for people who are having a tough time starting a relationship with their fling. The guy feels comfortable having a thing with this girl, but he’s not yet ready to open up to her and commit.”
This track also features Foolie $urfin.
New Music: Ava Maybee
New Music: Zac Taylor
Formerly with New Zealand pop group Titanium, Zac Taylor is now branching out as a solo name in his own right. It’s a majestic debut too, with a perfectly balanced blend of indie pop, RnB and soul.
“‘Stay In The Night’ is the all too familiar story of being happy in love, and wanting to remain in that special moment forever. Whether it be a new beginning over the summer or in memory of a lost love, we all have moments that we replay in our minds, wishing we could revisit & relive. That’s what I wanted this song to sound and feel like.”
New Music: Siena Liggins
Having already made a mark earlier in the year as a featured entry on Billboard’s ’25 Best Songs By LGBTQ Artists In 2020′, Siena Liggins is well on her way to music stardom.
This is some of the most exciting electro-pop that I have experienced all week; it’s punchy, playful and brimming with character.
New Music: Des Rocs
New Music: Ruven
With influences ranging from George Clinton and Stevie Wonder to OutKast, Virginia native Ruven crafts a style of funk that fuses together with elements of soul, hip hop and jazz to create a sound that feels familiar yet very unique.
“We’re constantly consuming information that’s engineered to agitate while receiving messages on the same channels that everything’s fine. With ‘Alarming Times,’ I was boiling this disorientation and dissonance down to a digestible jam.”
New Music: J Large
A new talent hailing hailing from West London, J Large crafts a sound that feels playful yet polished, bringing a refreshingly new approach to the British rap scene.
New Music: Zack Teale
The first thing that grips you when you press play is the vocal that’s coming out of this kid.
Zack Teale could be one of the UK’s most exciting electronic pop talents to emerge lately, with a sound that encapsulates the melancholy of youth.
time apart felt needed
seems a rough month took a season of healing
and if we just once settled our uneasiness
we could have lived
New Music: Griff Clawson
Endearing and melodic pop that fuses subtle hints of soul into a sound that is charming in it’s simplicity.
New Music: Alexis Rice
Already a noted YouTuber, Alexis Rice decided to write a song during the pandemic and the end result is a stunning little pop tune that feels mellow, charming and totally sweet.
New Music: Alex Amor
Glasgow talent Alex Amor creates an indie-pop sound that feels both current and playful yet still carries an essence of melancholy.
Taken from the EP ‘Love Language’ which is out on the 15th of January 2021.
New Music: MILKBLOOD
A perfect fusion of electronic pop and disco from songwriters and producers Kill Dave and Pat Morrissey, who go by the name of MILKBLOOD.
The project was founded as a way for the pair to experiment and craft sounds outside of the pressures from major labels.
“We said f**k it, let’s go to a cabin in Big Bear for a weekend, take some acid and do some weird shit and get it out of our systems.”
The video also features one of my all-time Instagram favourites, Casey Frey.
Taken from the debut EP ‘VOID’ which is out now.
New Music: Jak Bannon
New Music: Apricot Ink
Alt-pop Australian trio Apricot Ink have a wildly distinctive sound that is not only dark and mysterious, but intriguing and captivating. On this song, they say:
“Gussy [band member] used to live in this sharehouse. One month of partying, meeting new and interesting people and experiencing plenty of come downs. It was a time. ‘Not OK’ is about that time figuring out if ‘is it OK to be not OK’, whilst being under the influence and living in a highly stimulated environment. Sometimes, getting through it by drawing a smile on the mirror to help lift you. Then sometimes you’re looking at yourself and not vibing it, that’s OK too.”
