Elujay – Hyundai

Photo / Nori Rasmussen – Martinez

“The track is about that person in your life that gives you that boost, you know, like keeps you going. Because they have conviction and confidence in what they do, and you can lean on that in times of self-doubt.” 

Elujay

JEMS! – CREEPIN

Photo / Jeremy Gould

JEMS! is a collaborative project consisting of Oakland singer, rapper, and songwriter Elujay and Baltimore producer J.Robb.

Together, this duo creates a distinct sound that seamlessly fuses alternative R&B with hip-hop, pop, and even dancehall.

Their new single ‘CREEPIN’ could have easily come from 90’s British radio, but alas, it’s a fresh slice of musical brilliance that deserves to be on everyone’s playlists this weekend.

“One of my favorite songs I’ve made to date. ‘CREEPIN’ was me trying to write a pop song for a big artist . I realized that I should keep it when I showed J.Robb because he reacted so viscerally. We got together with some of my bandmates and put our spin on it . Later on I realized it was kind of like a sister track to my song ‘Ratrace,’ With the uk street soul bounce .” – Elujay, JEMS!

The track teases the duo’s upcoming ‘GEMS IN THE CORNERSTORE II’ album, which is scheduled for release on 20th September. The record will feature icons as noted as Amaria, Chase Shakur, and Louis Culture. Until then, stream more JEMS! bops right here.

JEMS!

🎵 Discover more new music on the Ones To Watch Playlist


Elujay – Tenfold

Photo /  Justin Dakdouk

Oakland talent Elujay has consistently served us with some of the finest blends of R&B, jazz, and soul over the years.

New release ‘Tenfold’ is no exception, thanks to it’s feel-good tones and compelling lyricism.

Debut album ‘Circmvnt’ is out on 21st January 2022 via AWAL.

Elujay

Elujay – Frequently

Photo /  Justin Dakdouk

Hailing from Oakland in California, the multi-talented singer, songwriter, producer and director that is Elujay marks a stunning return in the form of genre-fluid new offering, ‘Frequently’.

“‘Frequently’ is a carefree black joy anthem about obtaining wealth in a currency, energy  and love sense. It was made in the midst of the pandemic when people were deprived of financial means, social interactions and mental clarity. People around me were thinking of many money schemes or ways to acquire quick amounts of cash . My friends got me invested in the stock-market and crypto currency, and it was just a record inspired by that kind of energy. The energy is also stemmed from breaking bread with your family and loved ones while  seeing everyone around you prosper. I hope frequently is a jam people can run back this summer. (Especially at the BBQ).”

Elujay