It wouldn’t be a normal Friday on Alfitude without sharing some premium Scandinavian pop, and this week it’s the turn of Swedish starlet hanna ögonsten.
An artist already on the rise, ögonsten’s style of sound is inspired by genres as diverse as alt-pop, indie, punk and hyperpop, while lyrically she focuses on issues that affect young people in their 20’s who are trying to navigate the world in this day and age.
New single ‘Big Teeth’ looks at our struggles with self-criticism, and is taken from ögonsten’s upcoming “have you seen my mind cause’ I’ve lost it” record (out 28th April). Speaking on the creation of her EP, hanna explains:
“I write a diary on my cell phone. Or at least I write lots of notes. They’re about a little bit of everything, mostly my feelings. I’ve been doing this since I was a young teenager, but this autumn I realised that the tone in my notes had changed. They weren’t happy and I almost sounded bitter. I was surprised, it didn’t really feel like me. But thinking about it, I realised it’s not that unexpected. Being a young woman in the music industry means to constantly be reminded that you are – a female producer – and that you therefore should be questioned. It’s exhausting. I realised that it was time to get this out of my mind and the result became this EP. Every song is written and produced together with Carl Goldkuhl (among others) and I’m so proud of how it turned out.”
ögonsten’s music has so far received support from the likes of Vogue Paris, Triple J, Pop Passion and Scandipop.