Watch: bülow – First Place

Nearing half a billion (yes – billion) cumulative streams to date, bülow’s rise to stardom has been pretty meteoric to say the least.

And it’s with good reason; her uniquely original style of music making infuses alt-pop with clever observations, personal confessions and a boundary-breaking spirit.

The songs sound future-forward yet relatable, and the melodies are easy to listen to and connect with. That winning formula continues with the release of her new single, ‘First Place’.

“It’s about somebody who wants your attention but isn’t very genuine. Since we weren’t friends, why do you care today? I definitely went through this experience with a couple of people who only reached out when it was convenient for them. Quarantine was a big light to see who was actually in my life for the right reasons and who care about what was going on. Sonically, it pushed me in the direction I’m headed.”