Rising 22-year old American artist Daniel Price unveils some stunning visuals for his latest single, ‘In The End’.
Taken from the new album ‘Peaking’ (out now), the track’s beautifully melodic mix of R&B and indie-pop sets the tone for Price’s introspective lyricism, which tells of the choices that we make in our quest to better ourselves.
Price currently commands over 50k monthly listeners on Spotify, and has received acclaim from noted tastemakers like Lyrical Lemonade and Wonderland.
After spending the last eighteen months working on new music, Freddie Long is back today with one of the most powerful releases of the week.
Serving as Long’s first single from his forthcoming debut album ‘LOVE/HATE’ (out next year), ‘Sober’ is a raw and brutally honest pop-rock anthem which finds the artist singing about turning to alcohol as a way to deal with a break-up.
The song marks a new beginning for Long, who has spent the last few years experimenting with different sounds:
“I’ve always felt like I’ve been trying to find the right fit for my music. The previous few projects I’ve enjoyed and loved working on but this project has felt different. I feel like I’ve connected with my roots. This music makes me feel something, on and off stage.”
The accompanying video for the track features drummer Kieran Leigh, and was filmed in an empty garage with the help of friends:
“I’ve always been hands-on when it comes to visuals, I enjoy creating and coming up with concepts. This one was no different. We managed to pull this shoot together within one day and I’m very proud of what we achieved.”
Hailed as the ‘Queen of Amapiano’, Zimbabwean star Sha Sha returns with a sensational collaboration featuring acclaimed soul artist Ami Faku.
Lifted from her upcoming ‘I’m Alive’ album, hypnotic new single ‘Themba Lami’ presents listeners with a sensual and intensely intimate sound, and was inspired by feelings of heartbreak. Speaking on the visuals for the track, director Lenzo Dlamini says:
“When you listen to the song you get a sense of how intimate the song is, I went with a feel and concept that is more inviting into their personal space matching the message of the song. We created spaces and setting that feels like it’s like their own rooms where they can confide in one another.” – Lenzo Dlamini, Director
Sha Sha was the first Zimbabwean to win Best New International Act at the BET Awards, and has also received recognition from the SAMA and MTV Africa Music Awards. The artist currently commands over 200k monthly listeners on Spotify alone.
Scottish soul kid Joesef wrote ‘East End Coast’ in a summer when he found love and decided to move out of his home city. Lyrically, the song encapsulates the feelings of comfort we place in the people and places that we know and are familiar with.
Directed by frequent collaborator Luis Hindman, the accompanying visuals draw on 90’s club culture for inspiration, while the story follows Joesef as he sees someone that he loved across the dance-floor.
“It was important for me for the ‘East End Coast’ video to have a sense of urgency, and capture a feeling that felt true to the song and its meaning. Working with Luis [Hindman, director] again on this one was a dream. He completely understands the visual aspect of my music and treats it with a lot of detail and care. The inspiration came from films like Kids, Trainspotting, Beats etc and it’s been a lot of fun creating this world for the music to live in. I can’t wait for people see what’s coming next.”
Following on from headlining London’s Shepherds Bush Empire and Glasgow’s O2 Academy earlier this year, Joesef will play a series of festivals across the UK this month.
UK Festival Dates 2022
Canadian rockers The Beaches unveil visuals for their anthemic new single ‘Grow Up Tomorrow’.
By perfectly encompassing the essence of carefree youth, the song feels relatable to both younger and older listeners, and serves as a summer banger for the weeks ahead. Speaking on the video (directed by Ievy Stamatov), The Beaches said:
“Since the song is such a fun bop we wanted to represent it in the only way we know how: by throwing a house party with all of our closest friends. I’ve recently come into my own in the queer community (Leandra), who have welcomed me with open arms, so I wanted to make sure we represented this new, big part of my life in the video.”
To date, The Beaches have accumulated over 52 million catalogue streams, and opened shows for the likes of The Rolling Stones, Foo Fighters, Avril Lavigne and Alanis Morisette.
The Beaches North American Tour 2022
Tora-i really does showcase the best of new British R&B. Here is a talent who effortlessly crafts timelessly classic and beautifully melodic sounds, filled with clever lyricism and moving vocals.
Following on from the release of ‘Lounging’ back in May, this gifted musician now unveils the visuals to the song. Sharing her thoughts on the video, Tora-i says:
“Exploring the intricacies of relationships, the video follows the intimate moments between real couples in their day to day lives. When we discuss romantic love, it’s often dramatised or sometimes misses the authenticity behind it, probably as we’re still figuring out what it exactly is or how we navigate it , this is my contribution to that question.”
Tora-i recently completed a tour with the iconic Snoh Aalegra, and will be joining superstar Omar Apollo on his forthcoming UK and US tour. You can catch Tora-i live at All Points East next month.
Oklahoma rapper, singer and producer Josh Sallee unveils a new music video for his latest single today, created with director Avitiuh and cinematographer Daniel Vo.
’95’ Jordan’ was inspired by Sallee’s life journey so far – and how the death of his father impacted his feelings on whether he should continue performing. Speaking on the song, Sallee explains:
“It is written in reference to the year Michael Jordan retired from basketball to play baseball after his father passed away. I had a similar experience in my career when I started going full-time into producing music. I was considering walking away from the mic and my solo career.”
Amassing over eight million catalogue streams to date and touring alongside the likes of Tory Lanez, Vic Mensa and G-Eazy, Sallee is marking himself as one of the most prominent hip hop talents to emerge from the state of Oklahoma.
Multi-talented creative artist Jordan Stephens is back with one of the most impressive and thought-provoking songs of the week.
Conceptually, ‘Feel Joy’ is exactly as you would imagine it to be; this is a piece of music that is designed to remind listeners that how we feel throughout the day is mostly down to our own perspectives and choices that we make.
Directed by Phoebe McCaughley, the track’s visuals (which took months of work to create) are as much of a delight as the track itself.
Taken from the new album ‘Let Me Die Inside You’, which is out now.
Greta Isaac seems to do no wrong with her latest string of releases. Continuously pushing the boundaries of electro-pop, this Welsh-born and raised artist is back today in epic fashion through the unveiling of her new music video for ‘PAYRI$E’.
“We had a ton of fun on the set for the video for ‘PAYRI$E’. I knew I wanted there to be a push and pull between me and the viewer – a sort of ‘come hither’ attitude one minute, then some resistance, and then complete desperation the next.
It reminds me a lot of my teenage angst of wanting so desperately to be liked by my peers or some random dude I fancied in school, and I wanted the video to show the mania and unpredictability of trying to find ways of getting someone’s attention. The quick switches between showing disinterest and clinging on for dear life.”
So far this year, Isaac has been named as a ‘breaking act’ by the Sunday Times Culture, as well as garnering support from the likes of Clash, PAPER, The Line of Best Fit, Polyester Zine, Notion and BBC Radio 1.
Taken from the forthcoming EP ‘I Think You’d Hate It Here’, due out in May 2022.
🎵 Discover more new music on the Ones To Watch Playlist
Acclaimed multi-talented 17-year-old singer, songwriter, multi-instrumentalist and producer KALI unveils her new single ‘Addicted’ today, alongside some very cool visuals.
The track focuses on self-growth at its root – telling the story of falling head over heels for someone, realising they aren’t who you wanted the to be, and accepting this painful reality.
🎵 Discover more new music on the Ones To Watch Playlist
Another week comes by and sure enough, we have another outstanding British indie-rock track to introduce. This time it’s from Low Lying Sun, who have been aptly described as ‘the band for the wedding and the wake’.
With early support from the likes of BBC Introducing, CLASH and Record of the Day, this Essex-based group elegantly blend indie melancholy with a raucous, anthemic rock energy. On the visuals for their new single ‘Car Crash’, they say:
“For the ‘Car Crash’ video we tried to play with the idea of impending tragedy. The characters in the video exist in some kind of purgatory, still embracing whilst accompanied by the frantic imagery of the band. We wanted to create a sense of confusion, feeding the viewer snippets of the story to build anticipation, much like the song itself.”
The band play London’s The Lexington on 14th April as part of the Communion New Music Night.
Debut EP ‘Hymn To Say Goodbye’ is out now | Low Lying Sun
🎵 Discover more new music on the Ones To Watch Playlist
Undeniably one of the most exciting artists to emerge from the UK recently, Sam Tompkins unveils emotive visuals for his new single ‘My Brother’.
“‘My Brother’ is really special to me. I love it so much. The origin of it is actually a sad but lovely story. When I was about 18, we lost our Nana and at the funeral we had to read the eulogy. I got about 6 words in before being in floods of tears, my brother read the rest and was so strong. Flash forward to last year when my Papa (Grandpa) passed away and I decided to do the eulogy. Sadly because of covid my brother couldn’t make it as he was working away in Canada. This time I got the whole way through it and I remember getting the text from my brother who watched it through a live stream that I smashed it and I felt so proud because the only way I was able to do it was knowing I was the exact age my brother had stepped up and been brave 5 years prior.”
With praise from the likes of MTV, Clash, BBC and Notion, as well as airplay from BBC Radio 1 and features on Spotify editorial playlists, 2022 could well be the year that Britain unveils it’s next big superstar to the world.
Taken from the new EP ‘who do you pray to’, which is out now.
BENEE returns with that distinctively dreamy alt-pop sound through her latest single ‘Never Ending’. Of the video, BENEE says:
“From the start, I knew I wanted the ‘Never Ending’ video to be driven by lots of fast cuts and lots of post-production to make it a really cool visual trip! The video was made with two friends of mine Devan & Riley – Devan has a really good eye for shots and Riley is super skilled at creative direction. I also knew Riley would kill the whole post prod side of the project! This has been my favourite video to date as I just love how well it suits the song. It was a last minute decision to put my dog Tūī in it, but I knew she’d make my performance walking down the street feel more natural.”
Taken from the new EP ‘Lychee’ which is out now.
BENNE World Tour 2022:
Musician, creative, writer and performer Jordan Stephens shares the official video for his new single ‘Big Bad Mood’, featuring the talents of Tottenham-hailing Miraa May.
Directed by Charlie Coombes, the video was shot in multiple South London locations and tells the story of a rebellion – a call to action: ‘We fix the systems you hate’.
British lyricist Potter Payper releases his visuals for ‘Gangsteritus’ as part of the latest instalment to Apple Music’s The Agenda Live video series.
‘Gangsteritus’ is a heartfelt track that explores the harsh realities of street politics and sacrifice; and serves as a reflection of just how far this East-London artist has come.
Taken from the new album ‘Thanks For Waiting’ which is out now.
Rising R&B artist Mack Keane teams up with ESTA on stunning new single ‘Open Up’. With a melody that flows with finesse, the lyrics tell of the longing you can have for a person to change with you.
Alongside the track comes a video that compliments the song’s effortlessly luxuriant energy, of which they remark:
“It’s something we’ve all been through at some point. Working with Yavez [Director], we were able to capture this familiar state of emotion using a contrast of colours, reflecting cold aimless nights and warmer ones. They intersect. With the ending, the doors open and flashes to white. We thought it was important to represent stepping into uncertainty. There’s a brightness to that. After spending so much time feeling restrained, we want that freedom, to open up.”
Deb Never shares visuals for her single ‘Funky’, which is a track lifted from the new EP ‘Where Have All The Flowers Gone?’
Deb captures the universal urge to make things and feelings last as life passes by. The video shows what it’s like to dream of a world full of what you love, but waking up to a reality barren of any of it.
‘Where Have All The Flowers Gone?’ EP is out now.
Critically acclaimed singer, songwriter and producer Orion Sun returns today with her striking new song ‘Concrete’.
The accompanying visuals (directed by Morian Thomas) are equally beautiful as they capture the artist while she toils on a California farm, and in doing so honouring her ancestors and lineage which “is long filled with strength and knowledge, overflowing with resilience and beauty”.
‘Checkmate’ was inspired by ‘The Queen’s Gambit’ and Jena Rose’s lifelong fascination with chess.
