As eccentric as it is charming, London-based artist and producer JYLDA returns today with an infectious new bop in the shape of ‘So Alive’.
Driven by a roaring bass line and distinctively saccharine vocals, the song serves as an ecstatic cry for the lost joys of going out and the sense of night club community.
“I wrote ‘So Alive’ during my winter isolation period in the middle of nowhere. At the time, it felt like such a surreal memory to think of going out, moving within a crowd in a club. This song is about longing for that carefree feeling which so many times throughout the pandemic has felt unreachable – and about the healing quality of dance.“