JYLDA – So Alive

As eccentric as it is charming, London-based artist and producer JYLDA returns today with an infectious new bop in the shape of ‘So Alive’.

Driven by a roaring bass line and distinctively saccharine vocals, the song serves as an ecstatic cry for the lost joys of going out and the sense of night club community.

I wrote ‘So Alive’ during my winter isolation period in the middle of nowhere. At the time, it felt like such a surreal memory to think of going out, moving within a crowd in a club. This song is about longing for that carefree feeling which so many times throughout the pandemic has felt unreachable – and about the healing quality of dance.