New Music: Grimson

Based in Berlin by way of New York City, Swedish-American songwriter Grimson (aka Aiden Berglund) is beginning to gain traction thanks to his beautiful blends of indie, folk and pop.

Alongside his music releases, the Bard College film graduate also creates accompanying animated videos – treating listeners to an audio and visual experience that is like none other. Pieces like ‘Household’ showcase this work perfectly:

With that said, Grimson has chosen to showcase his artistic versatility on new single ‘Set Gently’. Here, the musician presents visuals which follow him across a journey on New York’s subway.

“I thought for a while that I was going to add some animations to it to try to make it more ‘Grimson-eque’ in a way, but decided not to do it. Not just because I was able to edit the footage to look like it matched the video, but also because the song is a bit more personal, in a way.”

The video’s simplicity amplifies the song’s deeply emotive lyrics, which address the feelings we may get when we realise that our partner has lost their love for us.

“It’s the internal monologue of the moment you realise that the person you’ve spent years with no longer loves you, and even though the split hasn’t officially happened, there’s no saving the relationship. Instead, the song attempts to comfort by encouraging acceptance, despite what you’re motivated to do otherwise.” 


🎵 Discover more new music on the Ones To Watch Playlist