New Music: Ira Nor

Photo / Luis Kramer

Norwegian talent looks set to take over the pop world once again – this time with the help of Oslo newcomer Ira Nor.

Freshly signed to noted record label 777 Music (home of boy pablo and Fur), Nor constructs a style of experimental electronic pop that pushes the boundaries of the genre, yet does so in a tastefully balanced way that makes her music relatable to most listeners.

Lifted from Nor’s upcoming ‘Swim Ira‘ EP (out 26th August), new single ‘doomed’ was written alongside Øyvind Glåmen, and is inspired by Nor’s mantra of trying to find the beauty from painful experiences.

“It’s about moving past a relationship that always was doomed; getting the power over yourself back, and letting go of an unhealthy relationship.” 

Ira Nor

🎵 Discover more new music on the Ones To Watch + Scandinavia Sound playlists