Promising newcomer insha returns with an infectiously memorable slice of alternative pop that is sure to stick with you for the rest of the day.
Taken from the forthcoming debut EP ‘5:55’ (out 11th November), new single ‘Drifting’ is inspired by the conflicting emotions that we sometimes experience when in love.
“I was going through a very confusing weird teen romance the Summer I wrote ‘Drifting’. I was super mad at someone, and I was just like ‘I can’t stand you, I know you’re into me!’ hahah. I was really inspired by REI AMI and her shifting songs, where she puts up a front and then switches up and reveals her truth. So I wanted to be kinda like ‘whatever boy bye’ and then switch up and be like ‘actually I’m really hurt’. Not really deep, but I feel like a lot of people can feel that.”
To date, insha’s work has been featured by the likes of Billboard, Notion and The Line of Best Fit. Visuals for ‘Drifting’ were created alongside Canadian creatives Kid Studio.