Tag: insha

insha – Drifting

Photo / Gennelle Cruz

Promising newcomer insha returns with an infectiously memorable slice of alternative pop that is sure to stick with you for the rest of the day.

Taken from the forthcoming debut EP ‘5:55’ (out 11th November), new single ‘Drifting’ is inspired by the conflicting emotions that we sometimes experience when in love.

“I was going through a very confusing weird teen romance the Summer I wrote ‘Drifting’. I was super mad at someone, and I was just like ‘I can’t stand you, I know you’re into me!’ hahah. I was really inspired by REI AMI and her shifting songs, where she puts up a front and then switches up and reveals her truth. So I wanted to be kinda like ‘whatever boy bye’ and then switch up and be like ‘actually I’m really hurt’. Not really deep, but I feel like a lot of people can feel that.”

To date, insha’s work has been featured by the likes of Billboard, Notion and The Line of Best Fit. Visuals for ‘Drifting’ were created alongside Canadian creatives Kid Studio.

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New Music: insha

Photo / Gennelle Cruz
– Flash Warning –

One of the most impressive introductions of the week comes courtesy of 19-year old indie artist insha.

Compelling new single ‘DGMTS’ was produced by Samir Alikhanizadeh (who has worked alongside the likes of FKA Twigs, Shygirl and Chloe & Halle), and provides listeners with a soundscape feels sparse and minimal – yet deeply emotive.

“I first started writing ‘DGMTS’ ages ago, in late 2020. I wrote it in a dark time in the middle of the night. It wasn’t completely done when Samir [Alikhanizadeh, producer] first went at it – it had a whole missing verse, and honestly I think it was really depressing. I write by letting random things come out of my mouth and sometimes being shocked at what comes spilling out. But that is music and that is art. Simply snippets of time. I meant every word. Up until a month ago, I really debated on whether I should soften some of the darker lyrics. It never felt right to do so – it didn’t feel honest. ‘DGMTS’ captures everything I was feeling at the time in music – I couldn’t be happier with it. Everything always gets better.”

The song serves as a follow-up to insha’s 2020 debut release ‘she’s watching’, which was praised by Billboard Magazine and achieved over 90k streams on Spotify alone.

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🎵 Discover more new music on the Ones To Watch Playlist