JUNO-nominated Canadian artist Tafari Anthony is back with one of the catchiest songs of the week, entitled ‘Falling Back’.
With its finessed and sleek fusion of alternative R&B and soulful pop, the song presents listeners with a melodic slice of disco bliss.
Alongside the release of the track, Anthony has also unveiled some striking visuals, of which he says:
“I wasn’t even planning to do a video for ‘Falling Back,’ but we decided very last minute that it would be a good idea as the first single back since my JUNO Award nomination. I had about a week to come up with how we were going to make this happen. It’s interesting when you have to move quickly and resources are scarce, it forces you to think differently. Oftentimes, this ends up creating something super cool that I may not have even thought of if I had more time to think about it. I’ve always been a fan of more minimalistic and abstract art. I knew we didn’t have a lot of time with the director, Derek Janzen, so the concept was going to have to be something that was more implied, and the story told more through performance and a very minimal set. The video had to be completely shot in about four hours, and I flew into Vancouver an hour before we were supposed to start shooting. The idea was to depict this never-ending cycle where no matter what action was taken, it always came back to the same starting point and same ending point.”
Having amassed more than 200k career streams to date on Spotify alone, as well as receiving continued praise from outlets as respected as Exclaim and Atwood Magazine, Anthony has firmly marked himself as one of Canada’s next big prospects.