We’ve featured Emei so many times on these pages that we’ve lost count. And yet still, this much-hyped alt-pop icon continues to impress us.
Anthemic new single ‘Cynical’ delivers listeners with a punchy and bold production that hits you hard, from the moment you press play. Emei has also unveiled some brilliantly vivid visuals for the track, of which she explains:
“When I met Aser Santos (DP) on the set of my ‘That Girl’ music video, I knew instantly we had chemistry through the camera. Our creative visions have always aligned for my music and it is with sincere excitement and giddiness to show the world our baby, the ‘Cynical’ music video. The moment I wrote this song, I knew it was my title track and I knew it needed a dramatic and ridiculous music video. The song has always been my favourite to play live so of course, a moshpit was a must. We then landed on an aesthetic inspired by Tim Burton and this video became everything I’ve wanted and more. Welcome to the title track of my EP. Welcome to the world of Cynical.”
Emei plays two dates in London later this month, although if you haven’t got tickets then good luck to you – since both shows are sold out! You can join the waiting list here. The artist will also embark on a tour across the US starting this autumn.