Erin Bloomer – Wasted It On You

Emerging London-based pop artist Erin Bloomer is no stranger to the Alfitude pages, so it comes as no surprise that we’re sharing the release of her brilliant new music video today, entitled ‘Wasted It On You’.

Lyrically inspired by a story from one of Erin’s fans, the song looks at the imbalance caused when one partner is more invested in a relationship than the other.

“The inspiration for ‘Wasted it on You’ actually came from one of my followers who DM’d me the story, I loved the idea and I took it to the studio! I’m trying to find the person that inspired the song, because it was on an instagram poll on my way to the studio one day, so the message disappeared. I’m posting on socials trying to track her down, so if you’re reading this and you think it might be you, send me a DM, I want to say thank you!”

As one of the UK’s most exciting breakout stars, Erin has seen her profile rise in spectacular fashion over the last few years. Currently commanding more than 260k monthly listeners on Spotify alone, Erin might well end up becoming one of the country’s newest household names.

Erin Bloomer

Erin Bloomer – Therapy

Having already worked with the likes of Oscar Scheller, Future Cut, Imanbek and Rasster, Gen Z starlet Erin Bloomer returns today with new single ‘Therapy’, out via TikTok’s brand new label, Sound On.

The track serves as an ode to working on your mental health, and appreciating partners who do the same.

“With everything that’s happened in the world over the last couple of years, so many people have struggled with their mental health and Therapy holds a mirror up and says it’s okay to be honest about it, it’s completely normal.  When I played it to my friends, they laughed and loved it. Very slowly there seems to be a positive change in people’s attitudes towards mental wellbeing and I wanted to be a part of that.  I’m aware that many people, especially boys, will suffer in silence because they’re embarrassed and see it as a weakness.  In fact I struggled with anxiety myself during lockdown, I couldn’t see my friends, a family member was seriously ill and I had been planning to dive head first into my music career straight after A-levels and of course all of those plans were suddenly on hold.  I did a few zooms with friends and with music colleagues and I did write and record from home too, but I found myself needing some extra help to process everything; I met with a therapist, in a socially distanced way,  every Tuesday afternoon, to help me work through my thoughts and deal with the new life I was leading, it was unbelievably cathartic and it’s had a very positive outcome.” 

Erin Bloomer

🎵 Discover more new music on the Ones To Watch Playlist