push baby – What Ya Gonna Do?

Nostalgic pop done so flawlessly that you’d really struggle to believe this song is from 2022.

Effortlessly capturing that distinctive Max Martin brand of millennial pop, ‘What Ya Gonna Do?’ is the push baby’s first single of the year.

“’What Ya Gonna Do?’ came from wanting to capture that pristine late ‘90s / early 00’s Max Martin POP! That sound is pretty much the backbone of the whole record. Our instinct kind of always goes to that very radio friendly, punchy pop anyway, but we’d shy away from it because we were scared of ’not being cool’. However, we’ve just leaned into it now, to the point where our noses are touching the ground. If we’re going to do it then we’re going to DO IT – it’s a pastiche. From the artwork, to visuals, to what we wear, push baby wanted to deliver the perfect pop record. I think it works because it’s two idiots in their mum’s garage making it.”

push baby

push baby – Cry / TALK ABOUT IT

I’ve featured push baby a few times in the past, but I have to say that this is one of my favourite releases from the act so far.

Now evolved as duo project featuring Jake Roche and Charley Bagnall, ‘Cry/TALK ABOUT IT’ channels the anxiety and hysteria of an episode of poor mental health.

“We hard tuned and distorted parts of the vocal as I wanted to lean away from that clean pop vocal and explore a more left leaning approach; a feeling of hysteria and pandemonium. It feels close to home. I wanted to convey what it’s like going through an ‘episode’ with their mental health and stability. This idea of moments of calm and peace and then lots of overbearing and uncomfortable voices. It’s unlistenable at times I think. But then again on the surface – it’s quite a rather simple structured pop song that if you stripped back – it could be a top 40 pop radio song.” – Jake, push baby

push baby