Avenoir – Art Of War

TRACK OF THE WEEK

Despite amassing well over three million monthly listeners on Spotify, Canadian talent Avenoir is still somewhat of a mysterious personality.

Having said that, his new single, ‘Art Of War’ is sure to propel his work into the mainstream. This is a sensational piece of alternative R&B that is really quite captivating to experience. A gorgeous soundscape sets the scene for the singer’s vocals to really shine through in a way that feels almost ethereal.

The artist recently picked up a Juno nomination for his first project Noire’ (Contemporary R&B Recording of the Year). The winner for the category gets announced later this month!

Avenoir

New Music: Jessy Fury

TRACK OF THE WEEK

Jessy Fury is one of the most exciting US newcomers to come across our radars for some time. With a captivating vocal tone and a natural flair for creating incredible sounds, this artist is, in our opinion, a global name in the making.

New single ‘Hollywood Forever’ is a masterclass in cinematic pop. The track’s production is flawlessly constructed, while the melody sticks in your mind for a good while. The song is a teaser to the artist’s upcoming debut EP, of which Fury says:

“It feels incredible to create something I’m truly proud of, something my team and I put our hearts into. The energy, the quality, the love… everything about this project means the world to me. This is something I’m excited to share with you.”

Fury’s music has been praised by heavyweight tastemaker outlets like CLASH, Wonderland, and FAULT magazines, while his songs have already amassed more than 50k streams on Spotify.

Jessy Fury

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Mychelle

TRACK OF THE WEEK

British soul is at a marvellous peak right now, with Hackney starlet Mychelle being one of the genre’s most promising newcomers.

This artist ticks every box for us—incredible vocals, sincere lyrics, beautiful melodies, and finessed, timeless productions. ‘Sweet Nothings’ surpasses being our track of the week; in fact, this is one of our favourite songs of the year.

“This track is for anyone that is over the Sweet Nothings that come out of someone’s mouth. They’re not going to work this time. Go away.”

And we’re not the only ones who are obsessed with this talent – she’s already been lauded by national publications like The Metro, Evening Standard, and Clash Magazine to name a few. One to watch!

Mychelle

🎵 Discover more new music on the Ones To Watch Playlist

Kai Bosch – Angel

TRACK OF THE WEEK

UK talent (and Alfitude favourite) Kai Bosch returns with a sparkling new single that is guaranteed to banish any midweek blues you might have.

‘Angel’ treats us to a dancefloor-ready fusion of indie and disco-pop, while its lyrics tell of the complexities of pining for someone you can no longer be with.

‘Angel’ is my crack at a disco-heartbreak anthem—I wanted to make a song that required a glitter ball and some flared trousers. And not to toot my own horn, but mission success in my opinion! To be blunt, ‘Angel’ is about thinking of someone else when you’re having sex. Shortly after my first breakup, I found myself in the thick of a rebound relationship. He was a lovely guy, and there was objectively nothing wrong with him, but I couldn’t help secretly yearning for the past. It’s about being with someone so kind, gentle, and perfect (an angel, if you will) yet still pining for something painful and ugly.”

The track is lifted from Kai’s forthcoming ‘Popstar Of Your Dreams’ EP, which is scheduled for release on the 16th of April 2025. Elaborating further, the artist says:

“When it came to finishing the EP with my friend Duncan Mills last summer, the rebound was long gone, and so were the lingering feelings I’d been having. It felt so freeing to finally let go, so much so that I wrote a last-minute middle eight letting it all go and not looking back. I’m happy to say we set a record for the highest note in Kai Bosch history—whether I am brave enough to recreate it live is another story…”

If you’re in the UK, then you can watch Kai performing live later this evening in Manchester, followed by some London dates later in the month… Be sure to catch this rising talent before he explodes into the mainstream and finally becomes ‘the biggest gay pop star in the universe’ that he aspires to be! Dates and venues are listed below.

Kai Bosch

🎵 Discover more new music on the Ones To Watch Playlist

Kai Bosch upcoming performances

  • Feb 19 – Night & Day, Manchester w/ Litany
  • Feb 21 – Oslo, London w/ Litany (SOLD OUT)
  • Feb 26 – Soho Calling, London
  • Apr 21 – The Roundhouse, London (Songcircle w/ Tom Odell)

New Music: Ebubé

TRACK OF THE WEEK

Hand on heart, we haven’t heard something this sublime in a very long time. Today we introduce you to UK-based R&B talent Ebubé. A name on the rise, and one that will very likely become globally recognised very soon.

‘Where I Wanna Be’ showcases this rising singer and multi-instrumentalist’s artistry beautifully. Alongside the sincere vocals, the track’s flawless production (crafted by RELYT, who has also worked with the likes of FLO and Ayanna) treats listeners to a finessed and perfected R&B sound.

It’s quite an impressive piece of music, and really quite extraordinary that this musician is only 22 years of age. It’s looking bright for this kid… keep him on your radars.

Ebubé

🎵 Discover more new music on the Ones To Watch Playlist

Nia Chennai + Ella More – Give It Up

Photo / Amy Lauffer Neff

TRACK OF THE WEEK

Two of the UK’s most hyped, rising starlets have teamed up to create a sensational R&B track that requires your immediate attention.

‘Give It Up’ is a collaboration between Nia Chennai and Ella More, and serves us with a finessed, perfected R&B sound that feels fresh and future-forward while also maintaining a sense of timelessness. On the song, the artists say:

“Me and Ella just bounced ideas off each other, and it flowed like we had been friends for years. It was both our first female collab, so the energy was already high, it was good vibes from the start. When we got in the studio, we were just talking about life — how sometimes you really gotta stand on business and walk away from stuff that’s not serving you. That vibe really shaped the whole track. I want people, especially women, to know that it’s more than okay to put yourself first. It’s about walking away from what doesn’t serve you without feeling bad about it. Know your worth and move with that confidence, but keep it real and true to who you are.” – Nia Chennai

“I’ve admired Nia’s artistry for a while, and collaborating with her firsthand has deepened my respect for her talent and vision. We made this song during our very first session together over a year ago. It felt so easy working with her and we creatively bounced off each other. I can’t wait for everyone to hear it and, hopefully, love it as much as we do!” – Ella More

If you’ve yet to come across these two talents, then now’s the time to go and check out their catalogues. Chennai has been featured by outlets as prominent as COLOURS, Earmilk, and Viper magazines, while More has received support from the likes of Spotify and Stereofox.

Nia Chennai | Ella More

Ex Habit x BURY – let me fall

Ex Habit

TRACK OF THE WEEK

Our first post this week is a brilliant collaboration between two very promising artists: US-based musician Ex Habit and rising Istanbul newcomer BURY.

‘let me fall’ delivers a beautiful mix of alternative pop, soul, and R&B. The sound is cinematic and dark, without coming across as too heavy or overwhelming.

Alongside the impressive production, these two artists’ vocals complement one another perfectly. Speaking on the track’s lyrics, Ex Habit says:

“This song encapsulates the feeling of deep all encompassing devotion and infatuation with a lover.”

Ex Habit has amassed more than 155 million streams on Spotify to date, while BURY has garnered 23 million streams herself on the platform. Two names to watch for in 2025—mark our words!

Ex Habit | BURY

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Mikeyy

Track of the week. We came across Iraqi-New Zealander talent Mikeyy a few days ago, and we’ve had his new single ‘lift’ on rotation ever since.

This track not only serves us with a refreshingly eccentric and unique take on hyperpop, but its joyful playfulness is so infectious that it’s really become a perfect anthem for the weekend.

Mikeyy is inspired by a wide range of artists—from Brakence and Glaive to The Beatles and Kanye West. He’s garnered more than 300k streams on Spotify so far, while also attracting almost 6k monthly listeners on the platform.

Mikeyy

🎵 Discover more new music on the Ones To Watch Playlist

New Music: RHNO

Track of the week. With a new year comes a fresh wave of talent that we’re really stoked about—one of which is US-based artist RHNO.

‘Gowithyou’ fuses synth with distorted pop and adds some soulful R&B into the mix for extra goodness. The sound is bold and distinct but also feels relatable and easy to connect with on an emotional level.

The track marks a new direction for the already hyped New Yorker. We think you’ll be hearing about this kid more often in the future, so be sure to keep this one on your radar.

RHNO

🎵 Discover more new music on the Ones To Watch Playlist

Martin Luke Brown – animal

Photo / Nicole Loucaides

Track of the week. We’ve long been fans of UK talent Martin Luke Brown, and we’re pleased to see his return this week with another brilliant new release called ‘animal’.

The song focuses on themes of escapism, and tells of the artist’s desires to switch off from the modern world and return back to basics – experiencing life the way it was meant to be.

About once a week I get a deep urge to retire from capitalism and run off into the woods to become Tarzan in a cabin somewhere eating berries. This is about that urge for a simple life away from the abstract chaos of the modern world.”

The track’s production blends elements of dreamy, lo-fi pop with indie, creating a soundscape that allows listeners themselves to escape from the manic chaos of current life.

Alongside his recent run of solo releases, Martin has also had a busy few months supporting global stars Sam Tompkins and Emily King on their respective tours.

Martin Luke Brown

Joshua J – In My Phone

Track of the week. Netherlands-based musician Joshua J returns with one of the most impressive songs of the week, and we can’t wait to share it with you.

‘In My Phone’ presents listeners with a finessed production that fuses neo-soul with afrobeat. Complimenting the sublime production are the introspective lyrics, which focus on the artist’s journey of self-discovery while visiting Ghana.

“As a child, I felt intense anger towards my mother for her inability to care for me and my siblings due to her struggles with drug addiction. However, as I matured, I gained a deeper understanding of her plight and realised that addiction is a battle that many face. I wrote this song to humanise addiction and to forgive my mother, using the mobile phone as a modern symbol of the addictions that affect us all.”

The track is lifted from Joshua J’s sophomore album ‘Polygamy,’ which was also released today and features contributions from Xenia Manasseh and AE (listen here).

Joshua J

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Libby Jade

Track of the week. We’re kicking the weekend off with a brilliant new artist emerging from Jersey City in the USA, going by the name of Libby Jade.

Today’s release of ‘Courtyard’ is really quite the treat. This energising blend of indie-pop and rock offers us a taste of the singer & songwriter’s impressive talents, with its beautifully textured production and thoughtful lyricism, which takes listeners on a journey to Libby’s home and community. Speaking on the song, she says:

“Dedicated to anyone that’s lived in my neighborhood, ‘Courtyard’ is a celebration of community and those ‘third places’ that people crave to build connection. The courtyard of my Jersey City apartment building has built friendships and seen love and loss.”

Libby’s music has already picked up support from tastemaker outlets like The Luna Collective, Glasse Factory, and Lefuturewave. You can explore more of her sounds on Spotify right here.

Libby Jade

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Elia Tomé

Track of the week. Elia Tomé is undeniably one of the most promising newcomers we’ve come across in quite some time. This rising Leeds-based songwriter and producer creates immense electronic productions that are simply breathtaking in nature.

New single ‘Stay Kids’ is a collaboration with the equally talented Zoe Cure and treats listeners to a sparse soundscape that, while minimal in concept, is still powerfully emotive.

“I felt a deep sense of familiarity when finding the synth lines on ‘Stay Kids’. It was like stumbling upon an old photograph from childhood, instantly pulling me back in time.”

The song serves as a taster to Tomé’s forthcoming debut album, which is out in January 2025. With support from the likes of BBC Introducing and Stereofox already under his belt, we anticipate big things in the future for this artist.

You can catch Elia performing at Hull’s Polar Bear on the 21st of January—tickets here.

Elia Tomé | Zoe Cure

🎵 Discover more new music on the Ones To Watch Playlist

New Music: 100%WET

Photo / Lucas Kober

Track of the week. We’ve made no secret of our admiration for emerging Danish music talent, so we’re stoked to be sharing with you another new outfit from the Nordic nation called 100%WET.

Signed to acclaimed label Crunchy Frog (home to The Raveonettes and Yune, among many others), this duo has caught our attention with their unique productions, which blend nostalgic 90’s sounds with shoegaze and electronica.

Euphoric new single ‘Ether’ will be our weekend bop and is very quickly becoming one of our favourite songs of the winter.

“‘Ether’ describes the juxtaposed feelings of being in an altered state of mind—the perception of momentary bliss while also experiencing everything at a dissociate remove.”

100%WET comprises of producers Jakob Birch and Casper Munns, while vocal contributions come courtesy of artists like Eir from Sweden (as featured on ‘Ether’), Polly from Denmark, and the UK’s Hockeysmith.

100%WET

🎵 Ones To Watch Playlist 🎵Scandinavia Sound Playlist 

Vilhelm Buchaus – My Mistake

Photo / Sandra Thorsson

Track of the week. The mighty Vilhelm Buchaus is back with yet another big song to remind us just why he’s becoming one of Scandinavia’s hottest musical prospects.

‘My Mistake’ is an energising slice of pop-rock that is impossible not to enjoy. The melody is anthemic, the vocals are captivating, and the lyrics are likely to resonate with anyone who’s ever loved the wrong person.

“’My Mistake’ is about a complicated relationship where two people are stuck in a destructive cycle, constantly coming back to each other, even though they both know it will end in disappointment. The song reflects emotional confusion that ultimately leads to pain.”

This track could easily get an arena crowd on their feet and goes to show just how much potential this rising talent has. Fans can look forward to Vilhelm’s debut EP, called ‘Quiet Rooms’, being released soon via TEN.

Vilhelm Buchaus

🎵 Ones To Watch Playlist 🎵Scandinavia Sound Playlist

Noah Vernon – SECOND CHOICE

Track of the week. We’ve made no secret in the past of our love for rising Australian artist Noah Vernon and his impressive take on pop music.

Today sees the return of the much-hyped musician with an anthemic new single called ‘SECOND CHOICE’. This track packs a punch with its rousing blend of pop and indie-rock and powerful lyricism.

“‘SECOND CHOICE’ is about a toxic relationship. It’s written from the perspective of he/she having a wake-up call about the situation but still second guessing what is going on. Being in that tricky relationship limbo of not knowing when to leave but also knowing it’s wrong at the same time.”

If you’re as obsessed with Noah as we are, then be sure to experience his recently released ‘THIS EP TOOK 5 YEARS’ record, which is highly recommended. You can check it out on Spotify right here.

Noah Vernon

🎵 Discover more new music on the Ones To Watch Playlist

Claire Brooks – PISCES FINE

Track of the week. Pisces folk typically get a rep for being one of the more notorious signs of the zodiac, and Claire Brooks’s latest single seems to epitomise the sentiment perfectly.

‘PISCES FINE’ is inspired by the unforgettable moments we create in our youth, and the nostalgia associated with them as we grow older.

“When I wrote ‘PISCES FINE’ I was thinking about all the stupid shit I did in college with my friends and how those were some of the best moments of my life. These days I’m sober and honestly don’t go out much, and this song reminds me how good it feels to be a kid.”

Claire’s music has so far found its way onto flagship playlists like Spotify’s Fresh Finds Hip-Hop and Fresh Finds, while also garnering praise from outlets such as F Word Magazine and 1883. An upcoming EP is scheduled for release very soon!

Claire Brooks 

🎵 Discover more new music on the Ones To Watch Playlist

New Music: Mila Degray

Photo / Lucas O.M.

Track of the week. Words can’t express how much we’ve fallen in love with rising indie artist Mila Degray. The Floridian newcomer has gained momentum rapidly in recent months thanks to her distinctive style of sound, which fuses pop with alternative rock, bubblegum grunge, and punk.

‘Two Bridges’ is an stunning track that serves as a taster to the artist’s highly anticipated ‘Silver Meteor 98’ album, which is out on 18th October 2024.

It’s been a busy year for Mila, who has not only won a tonne of fans across the globe but also garnered praise from outlets like Atwood Magazine and The Joy of Violent Movement. And to top it all off, she was even featured on Charli XCX and Billie Eilish’s ‘Guess’ remix video a month ago.

Mila Degray

🎵 Discover more new music on the Ones To Watch Playlist

Kentö – Everything

Track of the week. One of New York’s brightest pop prospects in recent years has been Kentö. A singer since the age of six, this talent’s work has not only grown in popularity across social media but has also amassed significant praise globally from tastemakers as noted as MTV, BBC Music, and Paper Magazine.

New single ‘Everything’ treats listeners to a retro-inspired style of sound that infuses 60’s surf rock into a modern alt-pop production. The track is heady, almost psychedelic in nature, and is impossible not to fall in love with.

“I wanted to make a moody pop track that combines a modern feel with the nostalgia of the 60s.”

After listening to this song, it may not come as a surprise to learn that one of Kentö’s biggest musical influences are The Beach Boys, whom he has loved all his life. You can explore more of the artist’s music on Spotify.

Kentö

Eden Rain – Crashmat

Track of the week. Eden Rain is back with a stunning new single called ‘Crashmat’. Co-written by fellow rising starlet SOFY, this track looks at how some people will care so much for others that they end up neglecting their own needs and feelings.

Aside from its thoughtful lyricism, this song’s production really showcases some of the best of what the UK alt-pop scene offers right now. Elaborating on the inspiration behind ‘Crashmat’, Eden says:

“I think it really hits on that feeling of being stretched too thin, right? It’s like you’re always on call, trying to be everything for everyone, and somewhere along the way, you forget to take care of yourself. Its about how you can love someone and want to help but also not really knowing how to.”

Eden’s music has been streamed more than 700k times since April this year and has received praise from the likes of FLEX and Far Out. You can catch the artist performing at London’s Moth Club on the 12th November—tickets here.

Eden Rain