New Music: JAYNIE

Life wouldn’t be normal if we didn’t feature at least one Swedish pop talent every week. So here’s a treat for you!

JAYNIE takes inspiration from the music of the early 2000s and adds a current spin to create something playful and charming; all the while her lyrics carry darker tones as a contrast. On her new single ‘Blame’, JAYNIE explains:

”It’s like playing chess, you have to be smart and know the next move to ruin the other persons plan (aka push the right buttons to get an outcome that’s in your favour). But it’s silly, because in the end it’s JUST a game, but it can get a little too serious and then it’s not fun anymore. It’s knowing when you’ve gone too far that’s the hardest I think.”