
One of Denmark’s most successful music talents of late, Jada has already hit more than 30 million streams and won no less than 12 awards since her debut in 2018. Today sees the release of her new single, aptly titled ‘I’m Back’.
This is an epic (almost cinematic) track that carries the theme of trusting yourself, being true to who you are and not caring about what other people may think.
“‘I’m Back’ is about getting through a process. It’s about doubting yourself and losing balance and then finding the way back to yourself again. It’s also about how I relate to judgmental voices both from the outside and from within myself. It’s a song that I’ve been wanting to write for a long time, but it was hard to describe the nuances of both taking things in and getting hit by the words and at the same time shaking them off again and not really caring about what other people think.”