Greta Isaac seems to do no wrong with her latest string of releases. Continuously pushing the boundaries of electro-pop, this Welsh-born and raised artist is back today in epic fashion through the unveiling of her new music video for ‘PAYRI$E’.
“We had a ton of fun on the set for the video for ‘PAYRI$E’. I knew I wanted there to be a push and pull between me and the viewer – a sort of ‘come hither’ attitude one minute, then some resistance, and then complete desperation the next.
It reminds me a lot of my teenage angst of wanting so desperately to be liked by my peers or some random dude I fancied in school, and I wanted the video to show the mania and unpredictability of trying to find ways of getting someone’s attention. The quick switches between showing disinterest and clinging on for dear life.”
So far this year, Isaac has been named as a ‘breaking act’ by the Sunday Times Culture, as well as garnering support from the likes of Clash, PAPER, The Line of Best Fit, Polyester Zine, Notion and BBC Radio 1.
Taken from the forthcoming EP ‘I Think You’d Hate It Here’, due out in May 2022.
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