Scottish soul kid Joesef wrote ‘East End Coast’ in a summer when he found love and decided to move out of his home city. Lyrically, the song encapsulates the feelings of comfort we place in the people and places that we know and are familiar with.
Directed by frequent collaborator Luis Hindman, the accompanying visuals draw on 90’s club culture for inspiration, while the story follows Joesef as he sees someone that he loved across the dance-floor.
“It was important for me for the ‘East End Coast’ video to have a sense of urgency, and capture a feeling that felt true to the song and its meaning. Working with Luis [Hindman, director] again on this one was a dream. He completely understands the visual aspect of my music and treats it with a lot of detail and care. The inspiration came from films like Kids, Trainspotting, Beats etc and it’s been a lot of fun creating this world for the music to live in. I can’t wait for people see what’s coming next.”
Following on from headlining London’s Shepherds Bush Empire and Glasgow’s O2 Academy earlier this year, Joesef will play a series of festivals across the UK this month.
UK Festival Dates 2022
- 20 August Otherlands Festival Perth, Scotland
- 26 August Connect Festival Ingliston, Edinburgh
- 27 August Reading Festival Reading
- 28 August Leeds Festival Leeds