Scottish soul kid Joesef wrote ‘East End Coast’ in a summer when he found love and decided to move out of his home city. Lyrically, the song encapsulates the feelings of comfort we place in the people and places that we know and are familiar with.
Directed by frequent collaborator Luis Hindman, the accompanying visuals draw on 90’s club culture for inspiration, while the story follows Joesef as he sees someone that he loved across the dance-floor.
“It was important for me for the ‘East End Coast’ video to have a sense of urgency, and capture a feeling that felt true to the song and its meaning. Working with Luis [Hindman, director] again on this one was a dream. He completely understands the visual aspect of my music and treats it with a lot of detail and care. The inspiration came from films like Kids, Trainspotting, Beats etc and it’s been a lot of fun creating this world for the music to live in. I can’t wait for people see what’s coming next.”
Following on from headlining London’s Shepherds Bush Empire and Glasgow’s O2 Academy earlier this year, Joesef will play a series of festivals across the UK this month.
Rising Scottish soul-pop talent Joesef starts the year with a song that has very quickly become one of my favourites of the month. ‘It’s Been A Little Heavy Lately’ is all about the moment you let your standards slip:
“I wrote ‘It’s Been A Little Heavy Lately’ about how I tend to make bad decisions when I’m down, and to be more specific it was giving into the advances of someone I’d been with previously, while they were in a new relationship. I wanted the song to feel like a bad trip, there’s a lot of different textures; the tempos are higher, and the drums are slightly swung. It also features a sample from the film ‘Totally Fucked Up’ by Gregg Araki: the stories he tells, and how he portrays them visually inspire me every day, and fit the context of the song so well, I had to write to him for the sample clearance and he said yes which was fucking mind blowing to me, he’s a hero of mine.”
One of the UK’s most impressive soul talents returns with a release that is just so sublime to experience. ‘Fire’ is a song that was created from a negative space, and yet Joesef has managed to create something truly quite beautiful.
“I always write shit down when I’m feeling shite. It’s just something I’ve always done to try and see what it is that I’m screaming in my head. This song stemmed from something I’d written about wanting to burn all my stuff and move away. I always have this image in my head that if bad things happen in one space it stays there and covers everything surrounding it. ‘Fire’ is about trying to escape the emotional weight that places and people sometimes carry after too much has happened, but realising nothing ever really leaves you in the end anyway.”
Self-taught indie-soul sensation Joesef unveils new visuals to celebrate the release of new EP ‘Does It Make You Feel Good?’ which is out now via AWAL.
“This EP draws a line under a relationship that I’ve written about in ‘Play Me Something Nice’ – if that EP felt more hopeful, this is the end game. The bitterness, and the lies that stem from fading love, to the aftermath of dealing with loss and regret, and finally taking responsibility for my own actions. I don’t really give much away ever, so it will always make me feel uncomfortable sharing such personal aspects of my life, but maybe if it can help me work some shit out, it could help somebody else too.”
Here we go again… BBC Sound of has just released it’s longlist for 2020 and I honestly feel this is the first time in years that they have had a list which is actually relevant… Anyhow – here’s the lucky kids (along with the first time most of these were featured on Alfitude):