We’ve got a very exciting alt-pop talent to share with you today emerging from Germany, called BOVIY.
What strikes us most about this musician is her natural flair for crafting songs that are universally enjoyable, while still maintaining a sense of uniqueness that reflects the artist’s strong personality.
New single ‘Kidz’ treats listeners to a track that is, to put it simply, a bop. It evolves as you continue listening into an anthem for the younger generations and the restlessness that they feel in today’s world.
UK starlet Liv Cartier continues to impress us with the release of her powerful new single, ‘Golden’.
This is a song that immediately captivates a listener from the moment that you play it. It’s deeply emotive and emotionally raw, while the lyricism presents the listener with some of Cartier’s most honest and vulnerable thoughts. Anyone who’s felt insecure from being in love will most likely relate to this track.
“The whole premise of this song is no matter how much you love or how much you give, their intention will always be the same and if they’re going to leave then ultimately they will. I wrote this when I was grappling with vulnerability, expressing a fear of being forgotten by someone I loved so deeply. I think I just got to the point where I knew they had checked out, like I really knew they couldn’t stand me anymore and it was the weirdest thing. I do believe in thoughts and words being so powerful and I think that I always doubted whether I was good enough for this person and I truly believed they deserved more at the time, which explains the chorus ‘I don’t know if I will ever feel golden, would you wait around and see?’ I had these deep insecurities, which I lead me to overthink every single aspect of this relationship, I always felt like I just couldn’t get it right and I couldn’t understand why. However, I do think that this instinct of knowing I shouldn’t be sticking around should’ve been listened too so much sooner as the relationship was so toxic, I had just romanticised every single aspect of it.”
There’s no doubt in our minds that Cartier will very quickly become one of the country’s brightest newcomers, and with her previous collaboration with Apollo On The Run already racking up close to 500k streams on Spotify, we’re not the only ones who think so!
Manchester-based Geordie artist Sweets is back with one of his most honest releases to date. ‘GREEN LIGHTS’ was inspired by a traumatising relationship that the musician faced and brings to light the way that hurt people navigate life.
The lyrics are refreshingly raw and sincere, while the song’s production showcases some of the most interesting hip hop sounds to emerge from the UK right now.
With fellow artists like Anthony Szmierek, GANS, Everyone You Know, and BBY all being fans, it’s clear to see that this talent has a bright future ahead. Sweets is currently preparing a new EP, titled ‘GIVE IT TO ME STRAIGHT’, which is due out soon. In the meantime, you can explore more of his work on Spotify.
A perfect harmony between UK garage and techno, tesh’s new single ‘APOLOGIES’ makes an immediate impact from the moment you press play.
Lifted from the artist’s ‘CYCLES + REPETITIONS’ EP (out now), this track guides the listener through a spectrum of emotions – from moments of darkness to heightened euphoria – while still sounding cohesive.
“‘APOLOGIES’ is my way of paying homage to the new wave of UKG/2-step, while showcasing some fresh production styles. I used that iconic vocal sample but gave it a darker twist. The track is kept simple, with not too much going on, as I really wanted the strong drum kit and booming bass to shine through. Emotionally, it’s a reflection of my own struggles with communication, especially in relationships. The end of the track is meant to be that moment of reflection and clarity.”
Tesh’s music has been heralded by Billboard magazine, while their songs have landed placements on flagship playlists like Spotify’s All New Dance and Amazon’s Breakthrough Electronic.
We don’t showcase soul music as much as we’d like to, so Babé Sila’s release of ‘Found’ today is a welcome addition.
Based between London and NYC (by way of Hungary), Sila is establishing herself as one of the genre’s most exciting rising artists. Her style seamlessly weaves traditional soul and R&B into modern pop productions, resulting in songs that are nostalgic yet current. On her new single, she says:
“‘Found’ is the pure essence of summer love—an ode to the kind of happiness that takes over when you fall hard in love. With every beat, ‘Found’ radiates the euphoria of discovering not just someone special but a love that lifts, heals, and sweetens life itself.”
Sila has already received seals of approval from tastemakers like Highsnobiety, Earmilk and Equate; and with a string of recent releases all picking up traction, we think this talent might be soul’s breakout star in 2025.
New Zealand artist Paige is back with one of our favourite pop releases of the month, and we’re so happy to be sharing it with you today.
‘twenties’ is an introspective song that reflects on the singer’s young adulthood, reminiscing and wondering how things may have been if she had just had more faith that life would turn out alright in the end.
“I wrote this song about how fast my life has moved and how I wish I spent more time enjoying my twenties. I wish I took time to look around with gratitude and see that everything is all working out well.”
The track serves as a taster for Paige’s upcoming ‘Paigesspace’ EP, which will be her fourth project to date. This hugely popular singer and songwriter has amassed more than 75 million career streams and performed alongside global names like the Jonas Brothers and Holly Humberstone.
go4broke might be a new name to most, but this talent has been steadily building a solid fanbase online with his distinctive take on pop. Always evolving and surprising listeners, this is an artist who is unafraid to experiment.
‘remember winter’ is a gorgeous introduction to anyone who has yet to come across his work. This track feels tender and fragile in its tone but is sonically ambitious and refreshingly daring.
To create this song, go4broke simply used a piano and guitar and completed the track with some sound design from collaborators Warpstr, Cayelli, and Josh Rorstad. You can stream more tracks right here.
Arctic Wave are the kind of outfit that create songs that really could have come out of any of the past five decades. Their new single, ‘God Ain’t Through’ blends so many genres together that it’s really become a sound of its own.
With elements of funk, rock-pop, R&B, gospel and soul, this track is sure to garner favour with a lot of listeners. It’s a song that is playful and experimental, yet still manages to sound universal and treats us to a beautiful twist as it concludes.
Praise for Arctic Wave comes from outlets like Atwood, Earmilk and Medium Magazine. Their songs have amassed more than half a million streams on Spotify and continue to grow in popularity with each month.
Acclaimed American artist, songwriter, and producer, Jill Blutt, has unveiled a new single this week, and it’s one of our favourites to date.
‘When I Grace Yr Mantelpiece‘ is sonically inspired by the synthwave movement of the 80s and carries a dark undertone which is captivating to listen to. It’s an expertly constructed piece of pop and is sure to be one of Blutt’s biggest releases yet.
“My new single, paronymously named ‘When I Grace Yr Mantelpiece’, is an existential plea whose message is unapologetically unsubtle: please, please make me famous or I’ll die.”
Blutt’s work has found support through outlets like Spotify’s hugely popular Fresh Finds and Fresh Finds Indie. A new EP is on the way, but until then you can stream more of Blutt’s music right here.
For anyone who’s going through a rough break-up right now, fear not, because American alt-pop artist Noelle Sucks has the perfect song for you to offload your emotions onto.
‘Little 2 Close 2 the Sun’ captures the rawness that we might experience from having a broken heart. The confusing thoughts and the self-doubt that creeps into our heads, and how it can lock our minds in a way that stops us from trying to move on.
“I wrote this song from post-heartbreak purgatory. It’s my messy word vomit, the back-and-forth guilt and confusion that I felt trying to move on from my longest relationship. I couldn’t go back, but forward was also really weird. I was in complete heartbreak limbo, not letting anyone in or out.”
Noelle currently commands almost 5k monthly listeners on Spotify, which is pretty impressive considering the short space of time that this artist has been releasing music. You can explore more of her songs right here.
British hip hop has a new name to champion, and that is Siah. This talent has caught our interest with the release of his new single, ‘That’s Why’.
The song focuses on the tenacity that young people need in order to get through the world in this day and age. The lyrics address a host of issues – from dating struggles to family dramas to overcoming self-doubt.
“It’s a track reflecting on self-reliance, overcoming adversity, and achieving success independently.”
In a sign of his emergence, Siah has already accumulated more than 386k streams on Spotify alone, while also picking up praise from outlets as noted as Apple Music’s The Dotty Show.
One of the UK’s most promising alt-pop talents returns today with a powerful new single that really deserves to be heard.
‘Serenity’, by acclaimed Liverpudlian musician Tonia, touches on powerful and deeply personal themes, like trust and regret. Speaking on her beautifully introspective song, she explains it as:
“A song about trying to save someone who doesn’t want to be saved – a reflection on misplaced responsibility and the emotional weight we carry when others refuse to carry their own.’’
The track is lifted from Tonia’s forthcoming ‘The songs we wrote in Norfolk’ project, which is scheduled for release soon. This isn’t the first time that we’ve featured this ever-emerging starlet, and we’re quite sure it won’t be the last time either. One to watch!
While little in life is ever certain, one thing we can all be sure of is that as time goes on, we inevitably begin to age. And with that comes a plethora of personal struggles and the constant conflict that tussles in our minds between accepting and loving ourselves while also being unfairly critical of the way we start to look.
“I grew up hearing my nana call all the other women in my family beautiful but complain about her own looks constantly. Whether it was that her arms were too fat, her rosacea looked ugly, or she didn’t like the way her ankles looked, she was always so hard on herself. As I’ve gotten older, I’ve seen the effect that had on my mom. She’s hard on herself about her looks too. And as much as the women in my family have told me I’m beautiful, I’ve been hard on myself too. I still am.
‘I Wish You Knew’ is a song that gathers its inspiration from such dilemmas. The artist, newcomer Rue Vega, wrote the lyrics after an interaction with a customer while working in a clothes store, who was feeling insecure about trying on the clothes that she was drawn to.
“I told my manager I was going to take a quick bathroom break, snuck my phone in, and made a note with the first line of the chorus: ‘I wish you knew how beautiful you are.’ It was what I wished I could’ve said to that woman.”
It’s a lovely piece of music that will no doubt resonate with many of us who are having to overcome our insecurities. So if you’re feeling a little bit down and need a pick-up, then we strongly suggest giving this song a spin!
“This piece of work is a kind of re-introduction to us, we finally feel as though the music we’re producing represents the music we want to hear and we’re really excited about that.”
Taken from upcoming album ‘Romance’, set for release on 16th May via Method 808 / Peach Discs
“This is the only track on the album where I (reluctantly) explore the idea of looking inward for self-love and affirmation — a theme I’ve often found a bit cringe, even though I know how important it is. It’s something we don’t talk about enough, especially within the context of romantic relationships, where love is so often tied to external validation. The fact that singing about self-love made me feel slightly uncomfortable and vulnerable felt like even more of a reason to lean into it.”
“I wrote ‘Waiting for You’ to dance with the shadow of someone I lost. The kick is my pacemaker, the synths are tears of joy in waveform, and a funky disco bass just makes life worth living.”
“The song narrates the emotional journey of an imperfect protagonist who is well aware she is embracing toxic, typical player behavior. Throughout the track, KAYELLE expresses annoyance and spite but ultimately embodies a carefree nonchalance about the fleeting situation.”
“‘I Need More Than This’ is us exploring a mood between really heavy/fast and slow/chill. We don’t really have a song like this so it was fun to push ourselves in this way.”
Alfitude favourite Mychelle returns with a sensational R&B masterpiece that really has turned this ordinary Sunday into a very Good Day.
Serving as the title track from the artist’s freshly released debut album (listen here), this is a song that drips in finesse. It celebrates the idea of leaving bad things behind us, and turning negatives into positives.
“It’s my way of saying goodbye to the chapters in my life that created bad days. Each time I walked out of the studio with one of these songs, I felt those bad days transforming into something good.”
Mychelle will embark on a European tour this coming autumn, with stops in France, the Netherlands, Germany and the UK. Dates and locations are listed below, but in the meantime, you can join the 135k monthly listeners that enjoy her songs over on Spotify right here.
“I wrote this song back in 2021—before Orpheus, before Eurydice, before I knew what this project would become. It was born from grief and a longing for love in a fading world. Now, it marks the beginning of their descent—a moment of stillness where they face the truth: not everyone makes it into the spring. This song holds pain and beauty side by side, and in doing so, finds forgiveness for what’s been lost, and what still might be.”
