You’ll recognise The Reason 4 from the 2010 series of The X Factor. They didn’t win, but it put them on the map and has helped realise a 10-year ambition for the Southampton four –piece. Now signed to Sony, this is their debut single, out August 7th. The average age for this band is 29, which is a bit rare for new boybands, but I like that. Grown up pop. Check out here.