ALFITUDE

New Music: Jammy

Jammy is one of the most exciting discoveries of the month. This US-based talent has already amassed well over two million career streams to date, and when you play his new single, ‘say nun’, you might understand why.

This artist is not afraid to experiment with genres. This track infuses electronic pop with UK jungle and adds an odd yet genius twist through an organ sample. The song is lifted from an upcoming visual EP called ‘CRASHDUMMIE’, which touches on a range of subjects, from politics to our own internal struggles with doubt.

Jammy’s work has already been covered by outlets like White Crate, EARMILK and more, so this is definitely a name to watch for in the coming months.

Jammy

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New Music: Ava McCoy

Ava McCoy is an emerging singer and songwriter who has a unique perspective, as someone who has experienced both the rural life of Oregon and the bustling world of New York.

McCoy creates sounds that fuse indie with folk and rock in thoughtfully considered ways. ‘Dragonfly’ is sonically gentle and balanced, but its lyrics are powerful. The song was inspired by the artist after finding a dead dragonfly in her kitchen:

“At that time in my life, I wasn’t eating, and I was the smallest I had ever been. I went to the doctor weekly out of concern for my well-being, but I was being praised by the person I loved for the drastic changes in my body.”

So if you’re someone who feels lost and is trying to find your true self again, then this song might resonate with you.

‘Dragonfly’ serves as the title track to McCoy’s upcoming album, which is out on the 30th of May via Acrophase Records.

Ava McCoy

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New Music: MICAH

We’ve got a very exciting UK-based newcomer to share with you today, called MICAH. Originally hailing from South Africa, this promising musician crafts a very special style of sound that fuses indie-pop with soft rock.

New single ‘Glimmer’ showcases the artist’s work in a beautiful way. The track’s lyrics are inspired by the small moments in our days when we feel happiness:

“‘Glimmer’ represents a micro-moment of joy—the subtle, yet powerful experiences that bring comfort, safety, and a renewed sense of hope.”

The song is lifted from the singer’s upcoming ‘Psyche’ EP, which is out soon. Until then, we’d encourage you to visit MICAH’s Spotify, where you can also listen to her previous single, the equally brilliant ‘MIRROR’.

MICAH

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New Music: Jaydi Zavala

If you’re in the mood for something a little different, then we’ve got the perfect bop for you.

Taken from her ‘Cool Girl’ collection of songs (out now), ‘complicated’ is a track by US-based indie artist Jaydi Zavala and is genuinely unlike anything we’ve heard before in quite some time.

The track’s bouncy production serves us with an interesting array of sonic textures, while the chorus will almost certainly play on loop in your minds for the rest of the day.

“The lyrics play out a scene of Jaydi and a man having a conversation about where Jaydi was last night. She flirts between letting the truth be known or remaining a mystery. Then in the chorus, she confidently owns up to being ‘complicated’.”

To date, Jaydi’s music has accumulated more than 200k streams on Spotify alone, and we think she’s one to keep on your radars.

Jaydi Zavala

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Charlotte OC – God, We Tried

TRACK OF THE WEEK

Acclaimed British singer and songwriter Charlotte OC has yet to release a single that we haven’t fallen head over heels in love with, so it won’t come as a surprise when we tell you that her new single, ‘God, We Tried’, is truly incredible.

The song grew out of a situation in the artist’s life when the passing of her father led her to be in a relationship that wasn’t right. The powerful and raw lyrics touch on themes of unhealthy love, as well as loss and grief.

“This song is deeply personal to me, I started writing it after my dad passed away. In my grief, I ended up in a relationship that probably wasn’t the healthiest choice for me, and I wasn’t truly allowing myself to heal. If I think about it, all I wanted was a male figure in my life, to fill a void. ‘God, We Tried’ reflects the end of that relationship and the emotional complexity of trying to make something work when it really wasn’t right. It’s about love, loss, and the struggle to move forward while still processing deep grief.”

It’s rare to see musicians with profiles as noted as Charlotte OC deliver songs this personal, and we have no doubt that this song will help a lot of people going through similar situations in their own worlds.

Charlotte OC

Sea Glass + Madge – Pencils

We weren’t quite sure how a Sea Glass and Madge collaboration would end up sounding, but it is, in fact, a wonderful thing.

‘Pencils’ is a chilled yet playful indie song that perfectly marries an eccentric production with charming vocals. Speaking on the creation of the track, Sea Glass says:

“This song is a couple years in the making. I wrote the inst demo right after I wrapped what became my first LP. In 2023 I went to SXSW thinking I’d find someone to sing on the song. That didn’t happen, so I sent it around to artists I could hear singing on it. I got unanimously good feedback but no one jumped on board…

“A year or more later, I got linked up with Madge by a mutual friend to work on something together. Their song “Saraghina” immediately made me think of “anyone’s guess” (the original demo title). Luckily, Madge liked the demo. The song was finished like an hour and a half later. The way Madge has with infectious melodies is bananas.”

Both Sea Glass and Madge have graced our pages in the past. In the years since, these two talents have respectively built up quite the fanbase from not only music lovers but also tastemakers like Wonderland Magazine and BBC Radio 1.

Sea Glass | Madge

New Music: Sonny Kills

London has a new pop star in the making, going by the name of Sonny Kills. We’re so excited about this artist—it’s been a good while since the city has fostered a talent like this.

‘Normal’ is a song for all the people out there who feel like misfits that don’t belong. The track encourages us to embrace our differences, and, aside from its inspirational lyrics, it’s a very catchy pop banger.

“I remember sitting there, pretty wasted, and just thinking, ‘Why can’t I just be like them? Why do I always get too excited, get too carried away, and end up doing things I know I shouldn’t be?”

“I’ve always been different—I’ve never been like everyone else, but I know there are other people out there like me. The over-thinkers—the over-doers! And I want them to know it’s alright to be a little bit different and that if everyone was normal, it would be really boring!”

If you enjoyed playing ‘Normal,’ then you’ll probably also fall in love with the artist’s previous single, ‘Die Together,’ which you can listen to here.

Sonny Kills

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colby! x Shaya Zamora – Monster

Two highly tipped US newcomers have just joined forces to create one of the biggest pop songs of the month, and it deserves your immediate attention!

‘Monster’ is a brilliant collaboration between acclaimed starlet colby! and rising singer-songwriter Shaya Zamora and was inspired by toxic relationships. Elaborating on the song, colby! says:

“‘Monster’ is about two people stuck in a toxic relationship. They don’t bring out the best in each other, and they know it, but for some reason, they can’t let go—or even try to become better for one another. One day I got a text from Shaya Zamora with a little audio file and a message that just said, ‘Hey, what do you think about this song idea?’ It was just a verse and chorus idea, but I loved it right away.”

colby! has been praised by the likes of Galore, Clout, and Fault, while Zamora’s music has been streamed more than 70 million times to date—quite the accomplishment! Keep these artists on your radar—it’s only a matter of time before both achieve global status.

colby! | Shaya Zamora

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Seafret – River Of Tears

Seafret have been going strong for more than a decade now and still continue to impress with their distinctive take on British pop-rock.

The duo returns today with a powerful new single called ‘River Of Tears’. Alongside its catchy melody and captivating vocals, the track’s energising production means this is sure to be one of the group’s biggest hits yet.

“’River of Tears’ explores the heartbreak of being in a relationship you always knew was doomed, yet still struggling to accept its inevitable end. We originally wrote this on piano but found the darker production worked so well we had no choice but to go for it. This song was a turning point for the album and even a little for us as writers. It isn’t a style of song we’ve done in the past, but it feels like we’ve opened a door to somewhere new and exciting.”

Seafret will shortly embark on a tour across some of the UK’s most loved intimate spaces, starting in York on the 11th of May and ending in London on the 28th of May.

Seafret

Seafret UK Tour Dates 2025

May 11 – The Crescent, York
May 12 – Night & Day, Manchester
May 13 – Arts Club (The Loft), Liverpool
May 17 – Mash House, Edinburgh
May 18 – SWG3 Poetry Club, Glasgow
May 20 – Think Tank, Newcastle
May 21 – Social, Hull
May 22 – Brudenell Social Club, Leeds
May 24 – Mama Roux’s, Birmingham
May 26 – The Globe, Cardiff
May 27 – The Hope & Ruin, Brighton
May 28 – Neon 194, London

Pre-sale begins 10am, Monday March 17th. General on-sale starts 10am, March 19th.

New Music: Ella Jinks

If you’ve yet to come across UK starlet Ella Jinks, then boy, have we got a treat for you today.

The London-based up and comer has already found praise from outlets as noted as BBC Introducing, and the release of her latest track is sure to propel her momentum even further.

‘Just Another Day’ is a sublime indie-pop sound with a soft, emotive essence. The song is not only melodically captivating but also features some really gorgeous vocals.

“My music is very vulnerable and is very honest and kind of introspective, and I wouldn’t have it any other way. It couldn’t be any other way.”

The track is lifted from the artist’s ‘The In Between’ EP, which is also out now (listen here). Speaking on the new record, Ella says:

“‘The In Between’ as an EP, delves into the more uncomfortable parts of self discovery and learning to face those darker aspects of ourselves that we tend to keep hidden. The act of creating and sharing this project in itself has become a form of self-expression for me and a way of reclaiming parts of myself that I might have struggled to accept in the past. The songs became a cathartic release, a way of confronting my shadows and learning not to perceive them as flaws but as valuable parts of my identity.”

Ella Jinks

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Avenoir – Art Of War

TRACK OF THE WEEK

Despite amassing well over three million monthly listeners on Spotify, Canadian talent Avenoir is still somewhat of a mysterious personality.

Having said that, his new single, ‘Art Of War’ is sure to propel his work into the mainstream. This is a sensational piece of alternative R&B that is really quite captivating to experience. A gorgeous soundscape sets the scene for the singer’s vocals to really shine through in a way that feels almost ethereal.

The artist recently picked up a Juno nomination for his first project ‘Noire’ (Contemporary R&B Recording of the Year). The winner for the category gets announced later this month!

Avenoir

Cat Ridgeway – What If?

Emerging Orlando singer and songwriter Cat Ridgeway returns with yet another eccentric slice of indie rock that we’ve fallen head over heels in love with.

Playful new single ‘What If?’ incorporates elements of banjo, bari sax, and trumpet to create a sound that is intriguing but also tonnes of fun to listen to. The lyrics tell of an incident when the artist found herself lost in between 5000 acres of woodland after taking gummies.

“The lyrics center around everything I thought about that day. I eventually found my way back to my little cabin and realized that I’d never been more than 50 yards away from it the whole time!”

Fans can look forward to a debut album from the artist, called ‘Sprinter,’ which is out soon. In the meantime, check out more of her songs on Spotify right here.

Cat Ridgeway

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ASHY – Ottoman

New Zealand songstress ASHY has yet to disappoint us. This immensely talented artist and songwriter has been building quite the name for herself in recent years, winning critics and music fans alike.

‘Ottoman’ is an important release in the singer’s career. The track is inspired by the hardships that she’s faced in the music industry—struggles that many other musicians can also relate to. Elaborating on the lyrics, she explains:

“‘Ottoman’ focuses on challenges I’ve had in the music industry and in life in general when I’ve been underestimated. The main lyrics in the pre chorus ‘all too often I’m at a loss I’m 10 steps behind at the start, on the Ottoman out of oxygen while you’re walking I’m running’ actually directly speaks on how I’ve felt being an Indian women in the commercial industry and that I have had to work 10 times harder to be recognised on the same level as some of my peers. This also has happened many times in my normal life, having to prove that I belong and should be treated the same as others when I first meet someone.”

ASHY’s accomplishments include being an SXSW performer for two consecutive years and also picking up sync placements for shows as iconic as Home and Away and the Emmy-nominated Grown-ish.

ASHY

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New Music: Jessy Fury

TRACK OF THE WEEK

Jessy Fury is one of the most exciting US newcomers to come across our radars for some time. With a captivating vocal tone and a natural flair for creating incredible sounds, this artist is, in our opinion, a global name in the making.

New single ‘Hollywood Forever’ is a masterclass in cinematic pop. The track’s production is flawlessly constructed, while the melody sticks in your mind for a good while. The song is a teaser to the artist’s upcoming debut EP, of which Fury says:

“It feels incredible to create something I’m truly proud of, something my team and I put our hearts into. The energy, the quality, the love… everything about this project means the world to me. This is something I’m excited to share with you.”

Fury’s music has been praised by heavyweight tastemaker outlets like CLASH, Wonderland, and FAULT magazines, while his songs have already amassed more than 50k streams on Spotify.

Jessy Fury

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EEVAH – Lullaby

We’ve already featured Yorkshire’s EEVAH some time ago, so we’re delighted to be sharing with you another new single from the acclaimed alt-pop outfit today.

Inspired by nightmares, ‘Lullaby’ is the second track to be released from the group’s upcoming ‘I Didn’t See It Coming’ EP (out on the 22nd May) and showcases a sound that is both powerful and emotive.

“I had the intro and was searching for the hooks and ideas to complete the song, and as soon as I had the line ‘it’s just a lullaby to me worth singing’ I knew what it would be about – night terrors! At night there are times when I genuinely feel out of control of what I’m thinking or feeling and it scares the shit out of me. Like when you wade in water and the sand disappears from under you, and it gets suddenly deeper and darker and colder and in that moment you realise you’re literally out of your depth, out of control and the panic sets in. Sometimes I have to get up and go make myself a drink just to snap out of it, then the birds start singing and it’s the most beautifully humbling and bitter sweet sound, and like a lullaby it sends me off to sleep. The world is thankfully still spinning and everything carries on as normal.” – Richard McNamara, EEVAH

EEVAH will embark on a headline tour across the UK, starting later this month at the Hyde Park Book Club in Leeds. Although this first gig is sold out, you can still catch the group performing in other cities here—but be quick!

EEVAH

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EEVAH UK Headline Tour 2025

March 20 Leeds, Hyde Park Book Club
March 21 North Shields, Three Tanners Bank
March 22 Glasgow, The Garage
March 23 Manchester, The Copper Bar, Band on the Wall
March 30 Sheffield, Hallamshire Hotel
March 26 Nottingham, Bodega Social
March 28 London, Two Palms
March 29 Bristol, The Louisiana

New Music: Mychelle

TRACK OF THE WEEK

British soul is at a marvellous peak right now, with Hackney starlet Mychelle being one of the genre’s most promising newcomers.

This artist ticks every box for us—incredible vocals, sincere lyrics, beautiful melodies, and finessed, timeless productions. ‘Sweet Nothings’ surpasses being our track of the week; in fact, this is one of our favourite songs of the year.

“This track is for anyone that is over the Sweet Nothings that come out of someone’s mouth. They’re not going to work this time. Go away.”

And we’re not the only ones who are obsessed with this talent – she’s already been lauded by national publications like The Metro, Evening Standard, and Clash Magazine to name a few. One to watch!

Mychelle

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Haiden Henderson – lovesucker

You’ve probably come across American artist Haiden Henderson’s music at some point recently. This emerging talent has quite the skill in creating viral hits, and the release of his latest single ‘lovesucker’ is likely to follow suit.

The track treats us to a fun pop sound that is instantly catchy and so, so incredibly easy to enjoy. Elaborating on the story behind the song’s creation, Haiden says:

“This song started as an inside joke with my fans about our unhealthy obsession with the Twilight series. While writing it, ‘lovesucker’ went from satire to one of the most fun songs I’ve written for this upcoming project.”

Haiden’s previous single, called ‘sweat’ picked up more than 10 million streams on Spotify and over a million more on YouTube, while his work has been praised by outlets as iconic as PAPER and LADYGUNN.

Haiden Henderson

Eric Gabriel – Long Gone

Brooklyn songwriter and producer Eric Gabriel returns with one of the most interesting releases of the week today.

‘Long Gone’ is a spectacular fusion of genres, building a soundscape that is full of sonic texture and unexpected twists and turns. The track is refreshingly eccentric and marks Gabriel as one of New York’s most exciting rising artists.

“The third single off my upcoming debut album produced by Philip Weinrobe (Adrianne Lenker, Florist). It was recorded almost entirely live to tape with no click, headphones, isolation, and few overdubs.”

Fans in Brooklyn can catch Eric’s album release show at Union Pool on the 21st of March alongside fellow artist Caroline Kuhn. Tickets are available here.

Eric Gabriel

New Music: Kirsten Izer

We’re very excited to be sharing with you a new indie artist emerging from LA, going by the name of Kirsten Izer.

Originally from New Jersey, this singer, songwriter, and producer creates songs that seamlessly blend indie with experimental pop. The result is a sound that is really quite unique, as is the case with her new single, ‘You’.

The track is inspired by the powerful connections that we sometimes have with special people and was co-produced alongside the acclaimed Randy Belculfine (noted for his work with Tones and I, Tanerélle, and more). On the lyrics, Izer says:

“It’s about that special person that you have such a strong connection with. No amount of distance or silence can change how much you care. You love them and you wonder how they’re doing, but they don’t need to call or explain—their existence is enough.”

Izer’s work has recieved praise from outlets like SPIN Magazine and Nothing But Hope And Passion. You can stream more of the musician’s work right here.

Kirsten Izer

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New Music: Uwade

“Romantic love gets a lot of attention so when I was workshopping the project that would turn into ‘I Wonder,’ I wanted it to take on a different shade. It was about affection, gratitude, and devotion. Who better to dedicate it to than the people who have carried me through my life: my friends. This past summer I took a Latin class where we translated Cicero’s 2000-year-old treatise on friendship, De Amicitia. In it one of the characters claims that a friend is an alter idem, another of the same kind, a second self. This is what this song is all about; since we’re cut from the same cloth, I wonder what we’re made of.”

Uwade

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